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Article

This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the pharmaceutical market.

Case Study

Dermacyd Teen, the intimate female hygiene soap developed for teenage girls by Sanofi, the global healthcare group, wanted to embed its product into the lives of its target consumers.

Case Study

On August 8, 1997, the United States Food and Drug Administration (FDA) announced new guidelines regulating direct-to-consumer (DTC) advertising of prescription drugs.

Case Study

The pharmaceutical company Sanofi Aventis wanted to develop a loyalty programme for pharmacists, called the “YOUnique club”, so that pharmacists could accumulate points to have access to prizes relevant to their profession.

Case Study

Schizophrenia is a devastating condition affecting approximately 1.5% of Australians. It is characterised by what are known as positive symptoms (feelings of being controlled by outside forces, delusions and hallucinations) and negative symptoms (attention impairment, lack of motivation, inability to cope and difficulties in communicating).

Research Paper

This paper reports a case history where market research contributed to changing the brand positioning of an analgesic drug, Solpadol.

Case Study

Before its relaunch. Solpadol was suffering from a weak, indistinct brand image compared with competitors.