This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the pharmaceutical market.
Integrated Marketing Communications Council Europe, Bronze, PMC European Awards 2006
The pharmaceutical company Sanofi Aventis wanted to develop a loyalty programme for pharmacists, called the “YOUnique club”, so that pharmacists could accumulate points to have access to prizes relevant to their profession.
Susan Oliver, Account Planning Group - (Australia), Gold, Creative Planning Awards, 2004
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