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Case Study

Bodyform, the feminine hygiene brand, used a TV ad and social media to break taboos and connect with women in the UK.

Article

Lucas Herscovici, Anheuser-Busch InBev’s Global Marketing VP/Consumer Connections, Insights and Innovation says that advertisers need to be able to stop interrupting and start attracting consumers by making content that is culturally relevant, and that people want to see.

News

BRUSSELS: Around the world, reported average ad viewability from MRC-accredited companies for video stands at 60% while display is just under 50%, new research reveals.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Research Paper

This article summarizes our work using a network-based approach to mapping the main constituencies discussing specific topics on Twitter.

Gunn Report

Contains the creative for the 'Ultimate Giving Pleasure' campaign for BMW by the agency FCB in Russia.

Gunn Report

Contains the creative for the 'Sberbank, Neighbourhoods' campaign for Sberbank by the agency Good in Russia.

Article

Social media platforms are enacting major changes to the organisation of personal and professional posts due to scrutiny from lawmakers, concerned health experts and anxious advertisers.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

Describes how brands need to look for growth opportunities in smaller connected communities in a post-trust world.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV.

News

LONDON: If the FIFA World Cup in Brazil in 2014 can be regarded as the first social media World Cup, then brands should prepare for the tournament in Russia this summer to be dominated by fans sharing visual images with each other.

Article

Mars Petcare has moved beyond traditional means of promoting and selling products for cats and dogs in order to thrive in a changing consumer ecosystem.

Article

This Adstats uses various data sources to look at the growth in out-of-home advertising across the world.

Article

A global outlook of consumer income to 2030, including key trends, regional snapshots and rankings of key indicators.

Article

Content marketing should focus on specific audiences, localization and getting consumers to participate and contribute, according to GE's former head of global growth communications.

Article

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

News

LONDON: Western brands need to update stereotyped views of Russia and some core assumptions about football, its viewers, and what the sport means ahead of the 2018 FIFA World Cup.

Article

Marketing around the Russia World Cup requires brands to understand both the position of the host country and the changing behaviours and culture around football.

News

NEW YORK: Social media platforms, already under pressure to tackle the issue of fake news, are facing a new wave of anger as trending algorithms surfaced conspiracy theories about the Parkland school shooting where 17 students were killed last ...

Data

This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry.

Case Study

Red Barrels, the Canadian video game developer, produced a comic diaper product to advertise its new horror game, Outlast 2, which was launching globally.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

News

HELSINKI: A premium packaging design has been the crucial element in the successful launch of Valio’s premium butter brand, which has exceeded all expectations in one European market and has done so without any marketing spend.

News

NEW YORK: The role of Russian trolls and bots in the 2016 US presidential election has been submitted as a case study to the Webby Awards as an example of an impactful and disruptive campaign.