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Article

This event report addresses how Marriott International, the hotelier, uses each of its main social media channels for a distinctive purpose.

Article

This event report outlines how Mondelez International, the food manufacturer, worked with a startup to create a new snack brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Mondelez International Inc, owner of brands such as Cadbury, Milka, Oreo, Ritz and Philadelphia.

Article

This Company Profile from Euromonitor provides key details and analysis of Marriott International Inc, the owner of brands such as BVLGARI Hotels, and Ritz-Carlton.

News

Lush Cosmetics, Unilever and Coca-Cola were among the brands that offered purpose-driven marketers the greatest inspiration during the last 12 months, according to Warc's annual readership data.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the hotels and resorts market.

Article

This event report outlines how Mondelez International, the snacks group, has leveraged Google Surveys to gain deep insights into its audience and marketing performance.

News

CHICAGO: Marriott International, the hotels group, is leveraging a distinct slate of events and partnerships to help it engage more deeply with millennial consumers.

News

SYDNEY: Lush Fresh Handmade Cosmetics spends nothing on advertising, and instead uses social media, content marketing and a strong brand purpose to build buzz around its products.

Article

This article covers how Lush Cosmetics uses its strong brand purpose to create relevant and engaging social media content – all while spending zero dollars on advertising.

Article

This event report outlines how Marriott International, the hotel group, is using buzz marketing to engage with millennials.

Article

This event report outlines how Mondelez International, the snacks group, is adapting its business to meet the demands of the "new fluidity".

Article

This article looks at the issues involved in working with unproven startups, with a high rate of failure, but their size and lack of tradition means they can solve problems that older, bigger companies can't.

News

NEW YORK: Major brands such as Allstate and Mondelez are finding hyperlocal social marketing can be effective in delivering the right message in the right place at the right time.

Article

This Company Profile from Euromonitor provides key details and analysis of Chanel. Included is a strategic evaluation with key facts about the France based company, competitive positioning against comparative brands, and assessment of its position in the cosmetics and beauty market.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Opinion

This post is by Luca Massaro, managing director of WePlay . It is no secret that sports events give brands a huge platform to advertise.

Research Paper

Buyers in search of new neuromarketing methods that potentially can predict advertising effectiveness face a daunting process.

Research Paper

This essay asserts that despite the popularity of digital social media, marketers should not be led astray into believing that digital WOM has replaced consumers' offline communications.

Article

This event report shows how Volkswagen, the car manufacturer, is using data to understand customers, serve them better and increase loyalty.

Case Study

This case study describes how Pernod Ricard Hong Kong's whisky brand Chivas returned to its classy film roots to effectively engage its target audience and achieve reappraisal.

Case Study

This case study describes how Princess Cruises, the world's third-largest cruise liner company, tackled a challenging Chinese market by creating a new 'Princess Class' targeting young middle class consumers.

Research Paper

This study analysed advergames on top online gaming websites for children. The content of 131 websites was analysed to see whether each site contained advergames, particularly advergames for food products, and the way the advergames were presented to children.

Article

This event report discusses how Mondelez International, the global snacks company, is attempting to use real-time video to engage with internet users.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Kingsmill, Ovaltine and Mazola.