Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
Hamid Habib, WARC Exclusive, OMD, September 2014
This article discusses how brands can engage with young consumers who frequently respond to the deluge of digital entertainment and communications by rejecting material that is too lengthy with the shorthand "Tl;dr" - or, "Too long; didn't read".
Research on WARC, FutureBrand, February 2014
This report examines the value of a brand's 'Country of Origin', through research into how consumers define the concept and how important where a product is 'Made In' is to a brand's strength, story and differentiation.
John Mills and John Chaplin, ESOMAR, Technovate conference, Cannes, January 2003
The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli.
Jack Rimmel, Encyclopedia of Major Marketing Campaigns, Volume 1, 2000, pp. 1294-1298
By the late 1930s, when the ad "When Heaven Was at the Corner of Sycamore and Main" first appeared in magazines, the Packard Motor Car Company had established itself as a major player among American manufacturers of luxury cars.