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Article

Huggies, the diaper line owned by Kimberly-Clark, has found success in Canada through embracing a clear sense of brand purpose.

Article

Data-driven messaging can be used to deliver a personalised, omnichannel customer experience to each consumer.

Case Study

Staqu, an AI startup, launched its AI-based Human Efface Detection technology to help technologically progress the Indian Police Department.

Article

360i, the agency, has helped brands such as HBO and National Geographic create compelling voice apps that successfully engaged consumers.

Opinion

The introduction of GDPR in May caught many businesses off guard, with some withdrawing entirely from Europe rather than becoming compliant.

Article

Crayola, the crayon brand, kickstarted a major turnaround thanks to a program that “retired” an existing color and allowed consumers to pick its replacement.

Article

Burger King’s CMO, Fernando Machado, explains how the fast food giant broke out of boring advertising, and his view on the future of the brand in India.

Case Study

McDonald's, an American fast food company, launched a campaign in Hong Kong to reengage consumers with Shogun and Tamago, two humanised characters of the Shogun burger.

Research Paper

Looks into some of the most influential personalities in the Philippine social media and examines their Fan Activity Maps – a web of connections that shows all the other fan pages that share the same active fans of any given brand or influencer page.

Case Study

The National Integrity Alliance, an organisation made up of four Kenyan-run civic organisations, launched the #RedCard campaign in Kenya to challenge the re-election of leaders who fell short of ethical standards.

Case Study

American Greetings, a greeting card producer, launched the Device Like No Other campaign using a proactive, phased communications strategy in the US to increase brand relevance and sales.

Article

Snapchat users tend to be very active on the platform, but unlike other social media platforms, they don’t accrue many followers and much of their interaction is with close friends – so brands need a different strategy.

Case Study

Snack brand Doritos launched an innovative 'mystery flavour' campaign in Brazil that helped it reconnect with millennials and recover its reputation as a bold brand.

News

PARIS: Luxury behemoth LVMH, owner of high-end fashion, and high-end beverages, is investing in younger companies working in the luxury sector, including counterfeit detection software and new materials firms.

Article

The Advertising Research Foundation (ARF), the trade body, is encouraging the market-research industry to double down on the use of science in tackling major questions.

Article

Global strategies, campaign updates and trends in the insurance category.

Article

Agencies with controversial clients can face a significant challenge if these brands get caught up in major social and political debates.

Gunn Report

Contains the creative for the 'Evan' campaign for Sandy Hook Promise by the agency BBDO in the USA.

Article

There are many layers to the advantages of using wit in advertising to engage and appeal to audiences.

Research Paper

The Economist, a British magazine-style newspaper, created a cultural research programme using a longitudinal, multi-method approach, to gain an insight into peoples' perceptions during a trust crisis.

Research Paper

Hershey's, an American food company, combined new research thinking and new technology to deliver actionable client insights.

Article

Provides brands with key information on how to respond to disruption, with key success stories from brands such as the streaming company Netflix.

Case Study

Ayurvedic toothpaste brand, Dabur Red, used a TV strategy to grow sales and disrupt buying habits in India's toothpaste market.

Case Study

John Lewis Insurance, the insurance branch of the UK retail brand, delivered impressive sales results with a campaign featuring a child ballerina twirling in her home.

Case Study

Coca-Cola, the global carbonated drinks brand, launched a campaign in Vietnam to promote Coke as an afternoon drink with uplifting benefits.