Tracy G. Harwood and Janet Ward, International Journal of Market Research, Vol. 55, No. 2, 2013, pp. 247-266
This paper presents a review of extant literature about virtual worlds market research. We discuss the need for greater recognition of differences to traditional online and e-commerce web services, including social media.
Nicole Hanisch, Jens Lönneker and Yvonne Masopust, ESOMAR, Qualitative, Vienna, November 2011
This paper describes a multi-client research project into the notion of sustainability. The research explores the meaning of sustainability from the perspective of both consumers and marketing, including their similarities, differences and opportunities of aligning the two.
Ramona Wehlig, Thomas Pohne, Jens Lönneker, Kirsten Juchem, ESOMAR, Qualitative, Barcelona, November 2010
Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop.
Emily Mabry and Lance Porter, The Journal of Interactive Advertising, Vol. 10, Issue 2, Spring 2010
Few studies have examined the effects of Internet promotions within social networking sites. This study uses a comparison of online survey results from an official movie site and a movie contest promotion within a MySpace site to examine the effectiveness of the two online promotional tactics.
ARF Ogilvy Awards, International, Silver, Ogilvy Advertising, 2009
This paper tells the story of the ground-breaking Dove `real beauty’ campaign from 2003 to 2007. Dove decided to break not just the rules of its category but also of the wider culture in which we live, realising that a woman’s self esteem is adversely affected by stereotypical images of uniform beauty in the media.
Bernhard Engel and Natalie Beisch, ESOMAR, Worldwide Media Measurement, Stockholm, May 2009
This paper discusses the approach and overall findings of the the "Future media trends 2015: Different scenarios for the future of media and media usage" study, developed by the Rheingold Institute in Cologne for a range of German TV and media companies.
Jens Lonneker, Sebastian Buggert and Kirsten Juchem, ESOMAR, Qualitative Research, Istanbul, November 2008
The article describes a research study into attitudes to food. Food is said to have become a self-modelling process and something through which increasingly people define to themselves who they are and want to be, or from which they derive emotional consolation.
Jacques Nantel and Yasha Sekhavat, Journal of Advertising Research, Vol. 48, No. 3, Sept 2008, pp. 363-374
This empirical research brings interesting insights concerning mobile commerce. Our objective is to determine the influence of language (conventional language versus short message service (SMS) language) and spokeperson on the effectiveness of SMS advertising.
Kineta H. Hung and Stella Yiyan Li, Journal of Advertising Research, Vol. 47, No. 4, Dec 2007, pp. 485-495
Word of mouth (WOM) is a highly credible form of marketing information. However, because it is difficult to study WOM in the face-to-face context, researchers have limited understanding of its sources of effectiveness or its effects beyond product and brand communications.