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Case Study

Rexona, a deodorant and antiperspirant brand owned by Unilever, measured its audience's attentiveness by creating an interactive video ad.

Case Study

Deodorant brand Rexona used a youthful, locally flavoured campaign to raise its profile and grow sales in the Egyptian youth market.

Research Paper

Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.

Case Study

Nivea Men, the beauty brand, used a football-focussed campaign to increase sales in Mexico.

Case Study

Deodorant brand Rexona Men grew its market share in Hong Kong by making product consumption a daily necessity.

Case Study

AXE, a deodorant brand, created a hub and video series for young men in Indonesia to help them on their journey of self-discovery via advice and true stories from brand ambassadors.

Case Study

Unilever's deodorant brand Axe Target achieved its marketing goals through innovation on radio combined with the use of mobile.

Case Study

Deodorant brand Rexona in Argentina worked with Google to adapt the search engineÕs existing technology to its needs.

Case Study

Rexona, a deodorant brand, increased its brand awareness and engagement by creating a campaign that used an online game to reach its target audience.

Case Study

Rexona, a deodorant brand, launched a campaign in Turkey to thank the country for voting it as the most loved deodorant brand.

Case Study

Telkomsel, a telecommunications brand, collaborated with Rexona, a deodorant brand, to increase its brand engagement and awareness through targeted SMS and Interacted Voice Response.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

News

SINGAPORE: Poor execution of long-term marketing and communications is one of the main reasons to explain why the overwhelming majority of new product launches in Southeast Asia fail on innovation, a new report has found.

Case Study

This case study illustrates how Rexona, a personal hygiene products manufacturer, successfully launched their upcoming product by tapping on Thai women's sense of accomplishment.

Case Study

This case study explains how Rexona, a deodorant brand, used sponsorship of a TV show and a mobile app to increase engagement with consumer in Turkey.

Case Study

This case study explains how Rexona, a deodorant brand, used digital, social and mobile technology to engage with its target group - Malaysian women - for a good cause, as well as increasing sales.

Case Study

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run in support of shelter homes for underprivileged children.

Opinion

The Warc Prize for Asian Strategy went live on warc.com last night. Warc subscribers can browse all 176 of them here .

Case Study

This case study describes how Unilever Malaysia wove 'everyday social good' into the lives of its consumers to drive a long-term meaningful engagement with its Rexona deodorant brand.

Case Study

This campaign explains how Rexona increased sales of its deodorant brand amongst women in Malaysia by encouraging them to exercise with a branded mobile app and charitable donations.

Article

This event report looks at how Unilever's Rexona brand used consumer insight to drive sales of deodorant in Malaysia.

Case Study

This case study describes a campaign in Malaysia by Rexona, a deodorant brand owned by Unilever, which used a charitable cause and a social mobile app to promote its product.

News

BEIJING: The two-way traffic between brands and football clubs in Asia and Europe continues to develop with Huawei and Unilever the latest to sign high-profile sponsorship deals with leading clubs.

Case Study

This case study describes how Unilver, the FMCG company, used interest based segmentation to promote its male grooming products in Malaysia.