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Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

News

SINGAPORE: Poor execution of long-term marketing and communications is one of the main reasons to explain why the overwhelming majority of new product launches in Southeast Asia fail on innovation, a new report has found.

Case Study

This case study illustrates how Rexona, a personal hygiene products manufacturer, successfully launched their upcoming product by tapping on Thai women's sense of accomplishment.

Case Study

This case study explains how Rexona, a deodorant brand, used sponsorship of a TV show and a mobile app to increase engagement with consumer in Turkey.

Case Study

This case study explains how Rexona, a deodorant brand, used digital, social and mobile technology to engage with its target group - Malaysian women - for a good cause, as well as increasing sales.

Case Study

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run in support of shelter homes for underprivileged children.

Opinion

The Warc Prize for Asian Strategy went live on warc.com last night. Warc subscribers can browse all 176 of them here .

Case Study

This case study describes how Unilever Malaysia wove 'everyday social good' into the lives of its consumers to drive a long-term meaningful engagement with its Rexona deodorant brand.

Case Study

This campaign explains how Rexona increased sales of its deodorant brand amongst women in Malaysia by encouraging them to exercise with a branded mobile app and charitable donations.

Article

This event report looks at how Unilever's Rexona brand used consumer insight to drive sales of deodorant in Malaysia.

Case Study

This case study describes a campaign in Malaysia by Rexona, a deodorant brand owned by Unilever, which used a charitable cause and a social mobile app to promote its product.

News

BEIJING: The two-way traffic between brands and football clubs in Asia and Europe continues to develop with Huawei and Unilever the latest to sign high-profile sponsorship deals with leading clubs.

Case Study

This case study describes how Unilever, the FMCG company, promoted several of its brands targeted at men as part of a campaign in Indonesia to coincide with the South East Asia Games.

Case Study

This case study describes how Unilver, the FMCG company, used interest based segmentation to promote its male grooming products in Malaysia.

Case Study

This case study describes how Nivea, the personal care brand, launched a deodorant range in Australia, where it is better known for its skincare than its deodorant expertise.

Article

This article assesses the effectiveness of TV sponsorship, using analysis from several campaigns in Belgium.

Article

Marketers are constantly on the search for advertising formats that deliver maximum effectiveness for minimal expense.

Case Study

In 2011 Axe, Unilever's male fragrance brand, experienced stalling growth and a generation of young men who were not engaging with the brand.

Case Study

In Hong Kong, many people limit their use of deodorants to the summer and sports. Rexona therefore wanted to establish use of its deodorants as an 'everyday habit'.

Case Study

Rexona Men, a small deodorant brand in Vietnam, took the opportunity of the South East Asian Games to engage with the male population and grow the brand.

Case Study

The Mexican male deodorant category is evenly divided between body sprays and antiperspirants. Unilever's Axe brand was the clear leader in the former but it struggled in the latter.

Case Study

Unilever's Axe is the clear leader of the deodorant category in Mexico, but the brand had been struggling for years in the antiperspirant segment.

News

NEW YORK: Major brand owners like AT&T, Visa and NBC are undertaking increasingly ambitious projects connecting digital media with television content.

Article

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