Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

381 results found
Sort by

Article

Global strategies, campaign updates and trends in mobile, apps and games.

Case Study

Car brand Dacia used old football shirts donated by fans and worn during the Serie A match between Udinese and Lazio to communicate its 'Much more than you expect' strategy in Italy.

Case Study

McDonald's, a fast food company, partnered with automobile manufacturer Renault to create a unique experience for Renault test drivers.

Case Study

Peugeot, the global automotive brand, used customer research data and programmatic buying to promote its cargo minivan product in the Dutch market.

Article

Focuses on the new era of personalisation; what adopting a people-based marketing approach means for specific sectors and how brands can move towards being personal over just personalised.

Case Study

BMW, the car manufacturer, inspired and engaged young, highly digital customers in Europe, increasing awareness of its compact SUV, the BMW X2.

Case Study

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

Case Study

RCI Banque, an automotive financing and insurance company, increased customer registrations in Brazil by sending personalised video manuals to drivers the day after their new car purchase.

News

Renault has traditionally relied on Omnicom’s OMD for media and Publicis for creative, but now the French automotive giant plans to merge the agency teams into a new combined unit, whether they like it or not.

Case Study

McDonald's, a fast food company, partnered with automobile manufacturer Renault to create a unique experience for Renault test drivers.

Case Study

Nissan, a multinational automobile manufacturer, revitalised a dying car in a declining segment by launching a film in the Republic of Ireland, which broke category conventions and shattered preconceptions of its brand.

Opinion

Just a few days remain to enter the 2018 WARC Media Awards, a global case study competition that rewards effective comms planning.

Research Paper

This study examines how advertisement typicality influences the capacity of sponsorship to transfer an image from a sporting event to a brand overtime.

Article

With campaigns with short-term aims on the rise and an ever growing amount of platforms to run them on, this article offers marketers guidance on the best way to create effective multi-platform work.

Case Study

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

Case Study

Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.

News

GLOBAL: Senior marketers from Renault, IKEA and GSK are joining the judging panel for the Channel Integration category of the 2018 WARC Media Awards.

News

TOKYO/BEIJING: Toyota, which vies with Renault-Nissan and Volkswagen to be the world’s largest automaker, is reported to be in the process of slashing its sales and marketing costs as it seeks to shift resources into research and development.

News

GLOBAL: WARC is today launching the 2018 WARC Media Awards, a comprehensive set of awards spread across four categories, with a $40,000 Prize fund to reward communications planning which has made a positive impact on business results for brands ...

Gunn Report

Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.

Case Study

Nissan, the automobile manufacturer, emphasised the off-road capabilities of its Rogue crossover utility vehicle (CUV) to increase sales in Canada.

Article

Explores advertising in a recession through the evidence available in the Warc archives and beyond - typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake, the paper argues, that could cause long term damage to a brand.

News

SINGAPORE: Early adopters of electric vehicles may have been motivated by environmental concerns, but a leading Nissan executive says the next generation of EV consumers are driven by the experience – and so marketing to them must emphasise ...

Case Study

Car maker Hyundai launched the new B-SUV Creta car in Brazil leveraging its brand reputation.

Article

Discusses the advantages of audio advertising from the mobile marketing perspective, how it can inspire brand strategies and presents the relation between audio and programmatic media.