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Case Study

Condom manufacturer Durex grew sales and awareness in India by launching a new product, Durex Air, to address problems with the condom category in general.

Case Study

Antiseptic brand Dettol ran a childhood handwashing behaviour change campaign to grow market share in India.

Case Study

Hand sanitiser brand Dettol grew reach, engagement and brand impression in India by releasing a mobile game based on a popular character tie-in.

Case Study

Toilet cleaner brand Harpic used location-based technology in India to solve a long-standing social dilemma.

Case Study

The hygiene brand Dettol brought about change in childhood handwashing behaviour in India while growing penetration for its hand wash product.

Case Study

Dettol, the hygiene brand, increased its market share in India by increasing relevance.

Case Study

Indian condom manufacturer Kohinoor re-launched under Durex with a new product portfolio to generate brand awareness.

Case Study

Dettol, the hand sanitiser and antiseptic brand, increased market share and equity association with mothers by repositioning its hand wash products in India.

Article

When Reckitt Benckiser looked closely at issues around brand experience it proved a catalyst for wider organisational change.

News

Harpic, the toilet cleaner, won the Grand Prix at the 2018 Jay Chiat Awards for “Banega Swachh India”, a campaign that promoted sanitation in India, and was developed with the New Delhi office of the McCann Worldgroup agency.

Case Study

Harpic, a toilet bowl cleaner brand, increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.

Case Study

Mucinex, a brand of cold and flu relief, nearly doubled top-of-mind awareness by leveraging facts around the Big Game to connect with its US audience in a humorous way.

Case Study

Durex, a condom brand, convinced India's youngsters to make their first sexual experience enjoyable and safe with innovations that made condoms inconspicuous to buy and carry.

Case Study

Durex, a condom brand, launched a chatbot on Facebook Messenger to help answer sex related questions from users in India in a credible and conversational way.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.

Case Study

Durex, a condom brand, launched a chatbot for consumers in India to inform them about safe sex and thus secure future growth for the brand.

Case Study

Durex, a condom brand, educated young Indians on safer sex and changed their perceptions on the topic by launching a private chatbot in Facebook messenger to answer their questions.

Case Study

Harpic, a brand of toilet cleaner, used location data to guide users in India to public toilets and increase brand awareness for the brand.

Case Study

India's leading toilet cleaner brand Harpic launched a print-based campaign to encourage behaviour change and grow demand in rural areas.

Case Study

Toilet cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India.

Case Study

Heritage brand Hamam Soap harnessed a powerful idea in Tamil Nadu, India, to connect with its target group and recapture brand love.

Case Study

Hand-sanitiser brand Dettol reduced rates of diarrhoea among children and grew penetration with an educational campaign in India.

Article

A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.

Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson in the consumer health category.