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Case Study

Land Rover, a car brand, launched an AR mobile campaign for the release of the Range Rover Velar vehicle in the US, in partnership with Blippar, an AR creative tech company.

Research Paper

This paper explains how Northstar, a research agency, and Jaguar Land Rover (JLR), the automotive company, used pop culture as an innovative qualitative research methodology and re-imagined how to execute and disseminate target customer insight in the US, UK and Germany.

Article

This event report explores how Royal Dutch Shell, the oil extraction and fuel business, integrates digital into its retail offerings, using it to make the forecourt experience both seamless and more valuable.

Article

This event report discusses how personal data is a complicated and important topic for the future, if marketers can grapple with upcoming issues.

Case Study

This case study describes how car-maker Ford used an eight-minute film, starring Mads Mikkelsen, to launch its Edge SUV across Europe.

Article

This short report summarises the results for Australia & New Zealand from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

BEIJING/LONDON: More than 6m Chinese are expected to travel abroad during the Spring Festival, with the UK among the top destinations for wealthy consumers keen to escape the country's pollution and tap into their love of British brands.

Research Paper

This paper questions one of the fundamental assumptions of research: that of the researchers' objectivity, through a case study on behalf of Land Rover that demonstrates the move away from objectivity in market research.

Case Study

This case study details how Range Rover, a four-wheel drive SUV brand, supported its sales volume targets in the US through its Unparalleled Journeys campaign.

Article

This article argues that creativity is essential when trying to establish brand difference as increasing numbers of companies now use their brand as a way to guide all decisions and to embody what it is that makes them different from and better than their competition.

Article

This event report looks at the current developments in cars, as the industry undergoes massive change in which the fuel becomes electricity, the isolated box becomes connected, and sharing overtakes ownership.

Case Study

This case study details Direct Line's 'Fixer' campaign in the UK, that leveraged the insurer's hassle-free solutions-providing image to build awareness and increase renewals.

Research Paper

This paper looks at the Chinese millennial, studying the values and attitudes of the generation that will form the 'most important consumer society in the world'.

News

LONDON: Ad blocking appears to be moving into the mainstream in the UK, according to a new report which estimates that 27% of internet users, or 14.7m people, will install ad avoidance software by the end of next year.

Article

This article argues that personalisation will only benefit marketers when it delivers against the underlying needs of consumers and it is, nevertheless, likely that fewer and better campaigns targeted at key market segments will remain the best communication strategy.

Case Study

This case study describes how Lick Frozen Yogurt focused upon its packaging design to successfully launch the brand into the mainstream retail market in the UK.

News

SCHAUMBURG, ILL: Auto manufacturers are seeing an increase in loyalty among consumers, a new report has found, and, beyond the merits of individual brands, finance options have a role to play.

Case Study

This case study explains how AXE used a partnership with the Space Expedition Corporation and an online video and experiential campaign to launch a successful competition and boost sales.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Research Paper

Brand valuation began in the 1980s as a financial tool used to separate out the value of brands from goodwill for accounting purposes.

News

SHANGHAI: China's automakers are fighting back against the widespread perception that they are of inferior quality to foreign brands, with a range of new models incorporating local and overseas design to be unveiled at the Shanghai Motor Show.

Article

This event report addresses how NASA, the US space agency, has built up an army of social media advocates by holding unique offline events for users of platforms like Facebook and Twitter.

Opinion

This post is by Nick Bedford, Head of Sales and General Manager at Looking Glass Experiential . It is a fact widely acknowledged that marketing will be more effective when the audiences are in a positive frame of mind.

Article

This article provides marketers with information and guidance on integrating media.

Article

This event report looks at how concepts of psychology, neuroscience and behavioural economics can be applied to the retail format.