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Case Study

This case study describes how HomeServe, a home assistance provider, increased employee engagement through the delivery of a People Charter in the UK.

Article

This short article lists the books that influenced Gary Arnold, solutions strategy director at Occam.

Case Study

This case study explains how Mercabarna, a wholesale marketplace, used a short film to raise awareness of the company in Catalonia, Spain.

Case Study

This case study details the UK breakdown cover challenger, Green Flag's campaign to engage customers by stealing share of voice from the two dominant providers through relevant branded content.

Case Study

This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create an innovative reflective paint to provide safety to cyclists, to make safety – and by extension Volvo – exciting again.

Case Study

This case study describes how the RAC in Western Australia improved its image to gain more members.

Article

This article argues that subjectivity should not be discouraged in marketing as our most enlightening insights may be lurking inside ourselves.

Article

This article examines the state of strategy in Australia and explores where marketing can develop and improve, based on observations into the entries to the 2014 APG Australia Awards.

Case Study

This case study explains how RAC Western Australia, the motoring mutual, improved road safety by focusing on a key, but under-recognised cause of accidents: driver inattention.

Case Study

This case study describes a campaign by RAC WA, a motoring services mutual, which created an 'attention powered car' to promote road safety and increase its brand relevance in Western Australia.

Case Study

In this campaign, the Office of Road Safety Western Australia tackled the issue of speeding using the insight that the way we drive is symptomatic of the way we live: too fast.

Case Study

Western Australia was under-performing as a holiday destination for Australians. Although 90% of Australians live outside the state, only 5% were coming to Western Australia on holiday.

Case Study

Road Safety has long been a government priority, helping to drive a 50% decline in deaths on Britain's roads since the 1960's.

Research Paper

Few studies address the precarious course that might be encountered when entrepreneurs originating in the Base of the Pyramid (BOP) try to grow their businesses by transcending their class-of-origin and strike into mass or even luxury markets.

Case Study

The Highways Agency is a government agency responsible for England's road network, including tackling congestion, informing road users and improving safety.

Article

With the explosion of marketing channels and activities and the growth of alternative marketing communications disciplines, Paul O'Donnell and Fraser Watson ask if it's time for a new client/agency model.

Article

This article discusses brand loyalty and how to achieve it. The difficulties include the fact that: people have fewer long-term relationships anyway; markets are increasingly commoditised; markets are complicated and cluttered; people are happy to take rewards without altering their behaviour; and people see through technological advances such as personalised letters.

Article

In 2007, 50 per cent of all UK car insurance was bought online, and one in five transactions started on a price comparison website.

Article

In just five years, O2 has become the largest mobile brand in the UK, with over 18 million customers.

Case Study

The Department of Transport's 'Think!' campaign aimed to reduce road casualties, with the broader focus of reducing all accidents, not just those classed as 'serious'.

Case Study

In 2004-05, Brother launched its new multi-function inkjet machines. Lower prices, a weakening brand image, and the growth of mass market buying meant that Brother had to shift its communications strategy to appeal directly to consumers.

Article

Pearse McCabe, planning director of Fitch in London, develops the concept of 'generous' brands. Brands that with small, uncontrived gestures, reflecting the brand's heartbeat, have built strong long-term consumer relationships.

Research Paper

This article examines how societal shifts resulting in a better-informed consumer are changing the nature of the customer-brand relationship as well as the nature of branding building.

Case Study

This is the case of the launch of the largest traffic management system in the world, unique in scale, complexity and controversy.

Article

Mike Hall, chairman and creative director of Hall & Partners, offers a synopsis of broadcast sponsorship and how it works.