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Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

Case Study

This case study describes how Moma, a British porridge brand, redesigned to weather the move from busy commuter train station sales, to retail sales, by creating an ownable brand design to support the entire portfolio.

Article

This report describes how food brands are leveraging programmatic media buying, and explores the possibilities it offers in areas such as campaign optimisation and cost efficiency.

Case Study

This case study describes how Quaker, the world's number one oatmeal brand, used a cross-channel strategy to encourage Malaysian mothers to try Quaker recipes.

News

NEW DELHI: Digital, and especially mobile, will be the medium of choice for marketers looking to increase reach, engagement and measurement, the head of PepsiCo in India believes.

Article

The event report outlines how PepsiCo is creating effective digital and mobile campaigns in India.

Case Study

This case study demonstrates how Saffola, the Indian food brand, reinvigorated its brand as it moved into the breakfast category to compete with global giants moving into the marketplace, achieving 67% market share in the flavoured oats category.

News

AUSTIN, TX: Brands need to demonstrate their usefulness to consumers rather than promising what they may not be able to deliver, according to a new report which found that Amazon is the most useful brand in the US.

Case Study

This case study describes how Saffola Masala Oats regained brand growth in India, countering perceptions that oats were a boring, medicinal breakfast food. 

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Research Paper

This paper reviews the seven drivers of digital brand engagement, calling on examples from PepsiCo's snack brands in Latin America to explain how brands can build 'buzz' online.

Article

This event report discusses why PepsiCo, the food and beverage group, is avoiding the temptation of solely focusing on millennials.

Article

This event report discusses how PepsiCo is enhancing its efforts to generate content, both by building up its in-house capabilities and encouraging agencies to update legacy thinking and practices.

Article

This Company Profile from Euromonitor provides key details and analysis of Cereal Partners Worldwide.

Article

This event report describes how Frito-Lay, the snack foods company owned by PepsiCo, approached 'discovery brands' in the US.

Article

This event report discusses PepsiCo's efforts to encourage shoppers to "pair" its food and beverage products.

Article

In this event report, three major brands outline how they are using mobile to advance their business objectives.

Article

This article covers an interview with Marie Devlin, senior vice president of global advertising, media, sponsorship, and insights, of American Express, the financial company.

Article

This article analyses how social media has changed the way celebrity branding influences consumers and provides recommendations for how to employ celebrities in this arena, drawing on examples from China.

News

NEW YORK: PepsiCo, the food and beverage group, is planning to "drinkify" some of its snacks, offering an innovative way to extend well-known brands and drive up revenues.

News

NEW DELHI: Brand extensions are five times more likely to be successful than launching entirely new products in India, a report has revealed.

News

BEIJING: PepsiCo, the food and beverage giant, is boosting its research and development capabilities in China, with the aim of localising its portfolio and increasing the speed to market of new products.

News

NEW DELHI: Kellogg is to promote product variants designed to appeal to local tastes as it aims to defend its position in India's rapidly-growing breakfast foods market.

Case Study

Fibre-based supplement C-Lium wanted to increase brand awareness in the Philippines and position it as a relevant product for those trying to manage their weight.