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News

SINGAPORE: A total of 30 papers covering a broad range of markets, categories and brands have been shortlisted for the 2018 WARC Prize for Asian Strategy.

Case Study

Oats brand Quaker used radio and social media to help update its image for millennials in the Philippines.

Article

Quaker, the food business owned by PepsiCo, has used comic books to help bring consumer insights to life.

Article

PepsiCo, the food and beverage manufacturer, has developed a new tool that helps it understand the latest trends taking shape in its categories.

Article

A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.

Article

Snapchat users tend to be very active on the platform, but unlike other social media platforms, they don’t accrue many followers and much of their interaction is with close friends – so brands need a different strategy.

Article

This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.

Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

Case Study

This case study describes how Moma, a British porridge brand, redesigned to weather the move from busy commuter train station sales, to retail sales, by creating an ownable brand design to support the entire portfolio.

Article

This report describes how food brands are leveraging programmatic media buying, and explores the possibilities it offers in areas such as campaign optimisation and cost efficiency.

Case Study

This case study describes how Quaker, the world's number one oatmeal brand, used a cross-channel strategy to encourage Malaysian mothers to try Quaker recipes.

News

NEW DELHI: Digital, and especially mobile, will be the medium of choice for marketers looking to increase reach, engagement and measurement, the head of PepsiCo in India believes.

Article

The event report outlines how PepsiCo is creating effective digital and mobile campaigns in India.

Case Study

This case study demonstrates how Saffola, the Indian food brand, reinvigorated its brand as it moved into the breakfast category to compete with global giants moving into the marketplace, achieving 67% market share in the flavoured oats category.

News

AUSTIN, TX: Brands need to demonstrate their usefulness to consumers rather than promising what they may not be able to deliver, according to a new report which found that Amazon is the most useful brand in the US.

Case Study

This case study describes how Saffola Masala Oats regained brand growth in India, countering perceptions that oats were a boring, medicinal breakfast food. 

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Research Paper

This paper reviews the seven drivers of digital brand engagement, calling on examples from PepsiCo's snack brands in Latin America to explain how brands can build 'buzz' online.

Article

This event report discusses why PepsiCo, the food and beverage group, is avoiding the temptation of solely focusing on millennials.

Article

This event report discusses how PepsiCo is enhancing its efforts to generate content, both by building up its in-house capabilities and encouraging agencies to update legacy thinking and practices.

Article

This Company Profile from Euromonitor provides key details and analysis of Cereal Partners Worldwide.

Article

This event report describes how Frito-Lay, the snack foods company owned by PepsiCo, approached 'discovery brands' in the US.

Article

This event report discusses PepsiCo's efforts to encourage shoppers to "pair" its food and beverage products.

Article

In this event report, three major brands outline how they are using mobile to advance their business objectives.