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Article

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

Article

This paper explores the current writing on the subject of Twitter as a marketing tool; the microblogging platform boasts 328m monthly active users worldwide, and an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

News

SYDNEY: Tesla operates a "very slim" marketing budget and they "don't spend a cent" on paid media, according to a senior marketing executive at the company,.

Article

This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.

Case Study

This case study shows how ANZ, a financial services brand, used its long-running sponsorship of Australia's LGBTI Mardi Gras event to increase brand equity and account openings.

Case Study

This case study explains how the UK's NHS Blood and Transplant service recruited 17-24 year olds during National Blood Week by working with partners in TV, radio, digital, print and online to create a sense of urgency.

News

SYDNEY: Global consulting business Accenture has acquired one of Australia's top creative agencies, The Monkeys, in what has been widely viewed as a statement of intent as the battle between ad agencies and consultancies in Australia heats up.

News

SYDNEY: Qantas, Australia's national airline, is embracing data to personalise its customer experience at a one-to-one level, a senior marketer at the company has revealed.

Article

This article explores how Qantas, Australia's national airline, is using data to improve its customer experience and rethink audience segmentation.

Article

The article explores how Woolworths, one of Australia's biggest grocery retails, successfully relaunched its loyalty scheme with a personalisation focus after the company was forced to abandon an unpopular change.

News

SYDNEY: Achieving transparency in advertising is a perennial problem, believes Sunita Gloster, CEO of the Australian Association of National Advertisers (AANA).

Article

The article explores how the Australian advertising industry is tackling ongoing challenges around transparency.

Article

This article offers advice from Google on how marketers can use customer data across first, second and third party sources to create a single customer view.

Article

This article delves into key findings from Junkee Media's annual survey of Australian millennials, surveying their attitudes to owning a home, finding their purpose in life, and engagement on social and political issues.

Article

This article, taken from the Warc Toolkit 2017 report, explores how developments in virtual and augmented reality are offering new and increasingly viable ways for brands to emotionally engage with consumers.

News

SYDNEY: Frequent flyer incentives and data helped Qantas, Australia's national airline, disrupt the country's health insurance market, the company's agency partner has revealed.

Article

The article outlines how Westpac, Australia’s oldest bank, is targeting millennial customers with content marketing.

Article

This article explains how Qantas, Australia’s national airline, disrupted the health insurance category with a new product – Qantas Assure - that incentivised wellness with Frequent Flyer Points.

Article

This Company Profile from Euromonitor provides key details and analysis of Air France. Included is a strategic evaluation with key facts about the Paris-based company, competitive positioning against comparative brands, and assessment of its position in the travel and tourism market.

Article

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Case Study

This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.

Case Study

This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

Article

This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.

News

SYDNEY: Australia's most mentioned consumer brand in 2015 is actually a social media platform, new research shows.

Article

This event report covers the findings of a survey on participation marketing, including challenges and what brands can do to better engage consumers in the space.