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Article

This event report addresses how Grant Thornton, the audit, tax and advisory firm, is using advertising to challenge the “Big Four” in this industry.

News

SINGAPORE: Top executives from financial brands Visa and Prudential are among the judging panel for the 2017 WARC Prize for Asian Strategy, which rewards the best strategic thinking in the region.

Article

This article challenges conventional ideas about multicultural marketing by providing examples of successful B-to-B campaigns from UDN, Prudential and Aon.

Case Study

This case study describes how Prudential, the insurer, built awareness and positive brand sentiment in Singapore through an innovative social experiment.

Case Study

This case study demonstrates how AIA Singapore, a leading insurance company, launched a first-in-market wealth accumulation product that combined both savings and investment components in one single plan.

Case Study

This case study describes how RICG, a custom content agency in New York, leveraged data to create a personalized comic book adventure for over 700 of its customers, allies, and friends so they could help a charity of their choosing.

Article

This article looks at how rapid change in Indonesia is having major implications for brands, and establishes three key 'weapons' that can accelerate growth.

Article

This article considers the need to develop a patient-centric added-value marketing approach in healthcare, taking in therefore the patient's wider needs to retain meaningful relationships.

Case Study

This case study looks at how Vitality Health Insurance reinvigorated the category in the UK and provided a totally new challenger brand to a stunted category.

Article

This event report focuses on how GEICO, the insurer, has used a distinct storytelling strategy to engage consumers.

Article

In this article, Ted Florea, chief strategy officer at PNYC, discusses the books that have influenced him the most.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

Article

This Company Profile from Euromonitor provides key details and analysis of Barclays. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This article identifies four common ways that behavioural science can inform the creative process to deliver surprises that can fuel advertising campaigns.

Article

This article examines what Millennials are like as consumers and how best to market to them.

Case Study

This case study describes how Pru Life UK, a subsidiary of UK-based Prudential plc and a leading life insurance company in the Philippines, supported a boxing match's supporters to increase its brand awareness and perception of being locally relevant.

Case Study

This case study shows how Barclays, a UK financial services brand, used its sponsorship of the Premier League to strengthen its brand purpose and rebuild trust.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.

Case Study

This case study explains how America's Certified Financial Planner Board of Standards, a professional body, made its qualifications more relevant to consumers.

News

NEW DELHI: Children's TV channels in India earn as much as 10% of their revenues from brand integrations and there is potential for this sector to grow further, according to industry figures.

Article

This article explains how two American insurance brands, GEICO and Farmers Insurance, have used humour to engage people and increase market share.

News

LONDON: Corporate communications departments' use of digital is generally poor according to an analysis of FTSE 100 companies in which several consumer-facing businesses are amongst the worst performers.

Article

This article provides marketers with information and guidance on several major media channels.

Article

This article examines why people are not saving enough for retirement and behavioural economics can encourage people to save towards their retirement earlier in working life and become more engaged in the process.

Case Study

This case study describes how life insurance company AIA successfully targeted recruiting Generation Y agents through their Let's Get Real campaign, recruiting thousands of new agents for their younger sales target demographic in Malaysia.