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Case Study

Financial products and services provider Prudential used an online campaign to inspire fresh consideration of its services and financial solutions among working US consumers.

Article

Provides an overview of how influencer opinion and recommendations can deliver marketing messages to consumers through social networks and word of mouth.

Article

Details the missed opportunity of marketing to African Americans and how to best target this segment.

Case Study

Prudential, the financial services company, used a video distributed through social media to raise awareness of the issue of unemployment among American veterans.

Article

The lessons of behavioural science are being taken on by more and more marketers, even as many fail to appreciate that they are themselves affected by industry biases.

News

MIAMI, FL: Prudential, the financial-services company, has seen various benefits from leveraging the power of influencers to engage consumers.

Article

Prudential, the financial-services provider, has leveraged an influencer strategy as it seeks to engage consumers in new ways.

News

MIAMI, FL: “Restroom for All”, a campaign created by McCann New York for Mastercard, claimed best-in-show honours at the Association of National Advertisers’ (ANA) 2017 Multicultural Excellence Awards.

Opinion

"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National Advertisers' (ANA) 2017 Multicultural Excellence Awards.

Case Study

Insurance company Income used TV, social media and OOH to sell more life insurance and retirement plans to young people in Singapore.

Article

This article explains how financial services brands can protect themselves from fintech disruption by digitally evolving.

Article

This event report addresses how Grant Thornton, the audit, tax and advisory firm, is using advertising to challenge the “Big Four” in this industry.

News

SINGAPORE: Top executives from financial brands Visa and Prudential are among the judging panel for the 2017 WARC Prize for Asian Strategy, which rewards the best strategic thinking in the region.

Article

This article challenges conventional ideas about multicultural marketing by providing examples of successful B-to-B campaigns from UDN, Prudential and Aon.

Case Study

This case study demonstrates how AIA Singapore, a leading insurance company, launched a first-in-market wealth accumulation product that combined both savings and investment components in one single plan.

Case Study

This case study describes how Prudential, the insurer, built awareness and positive brand sentiment in Singapore through an innovative social experiment.

Case Study

This case study describes how RICG, a custom content agency in New York, leveraged data to create a personalized comic book adventure for over 700 of its customers, allies, and friends so they could help a charity of their choosing.

Article

This article looks at how rapid change in Indonesia is having major implications for brands, and establishes three key 'weapons' that can accelerate growth.

Article

This article considers the need to develop a patient-centric added-value marketing approach in healthcare, taking in therefore the patient's wider needs to retain meaningful relationships.

Case Study

This case study looks at how Vitality Health Insurance reinvigorated the category in the UK and provided a totally new challenger brand to a stunted category.

Article

This event report focuses on how GEICO, the insurer, has used a distinct storytelling strategy to engage consumers.

Article

In this article, Ted Florea, chief strategy officer at PNYC, discusses the books that have influenced him the most.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

Article

This Company Profile from Euromonitor provides key details and analysis of Barclays. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This article identifies four common ways that behavioural science can inform the creative process to deliver surprises that can fuel advertising campaigns.