Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

128 results found
Sort by

Article

This article provides guidance on using packaging to create standout for brands and drive purchase consideration.

Case Study

This case study describes how Pop-Tarts, the toaster pastry brand, reversed sales decline in the US by launching a new product aimed at millennials.

Article

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

News

LONDON: Food manufacturers are facing a tough time in the UK, as supermarkets streamline their ranges and they need to empower their brands with powerful brand design if they are to avoid being delisted, according to an industry figure.

Article

This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.

Case Study

This campaign study shows how PepsiCo, a food and drinks brand, sponsored a large scale sports event in order to build brand equity and increase sales in the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Case Study

This case study shows how Mattessons sought to expand the UK's new 'meat snacking' category with its Fridge Raiders brand, by partnering with a gaming celebrity and engaging a teenage audience.

News

NEW YORK: Product placement offers brands the chance to achieve "more meaningful connections" to viewers in the face of media fragmentation, a leading executive from Starcom MediaVest has argued.

Article

This event report provide guidance for brands seeking to leverage product placement, based on the views of Starcom MediaVest and Turner Broadcasting.

News

NEW YORK: Kellogg, the food group, is planning to boost its expenditure on mobile in reflection of changing shopper habits.

Case Study

This case study describes how PepsiCo in the UK increased sales of its snack brand Doritos to an older demographic without compromising the cool image appreciated by its core consumer group of 18-24 year-olds.

Case Study

This case study describes how Kellogg's branded snack Pringles exploited one of the top US sporting events to drive sales in Walmart and increase brand affinity.

Article

This event report covers how the Kellogg Company, the food group, is making greater use of mobile to reflect evolving consumer habits.

Article

This essay proposes three fundamental ways in which Big Data can be utilised to aid creative thinking.

News

LONDON: Coca-Cola has retained its position as the world's most popular FMCG brand, although the beverage faces a growing challenge from some household goods, according to new global rankings from Kantar Worldpanel.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Article

This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.

Research Paper

This paper explains how Pringles, the snack brand, used research into emotional associations with summer to understand why a campaign had been successful in Europe in order to extend it globally.

Article

This event report looks at how an understanding of memory encoding – which measures what goes into the brain, unlike ad recall which measures what comes out – can help marketers increase brand equity and purchase intent.

Case Study

This case study demonstrates how Mattessons, the processed-meat products manufacturer, connected with UK teenagers using co-creation and social media, successfully changing its marketing model.

Case Study

This case study describes how Doritos, the snack brand, broadened its appeal to include older consumers, without alienating younger people, by creating a travelling band to visit parties in the UK.

Case Study

This campaign, for snack brand Doritos in the UK, attracted a broader audience by tapping into its shared love of cheesy cover bands.

Case Study

This case study describes how Mattessons, a cooked meat products brand in the UK, launched a new snacking product aimed at teenage gamers with a social co-creation project.

Research Paper

This paper compares different digital video ad 'viewability' measures, assessing accuracy, efficacy and reporting capabilities of four different vendors in the US.