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Article

This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.

Article

This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.

Article

This article looks at how brands have used people to both encourage social change and improve advertising effectiveness through seven key "ingredients".

News

LONDON: Ryanair, the low-cost airline, focuses its marketing efforts on SEO and content marketing in order to drive traffic to its website rather than higher cost activities that are open to fraud and which deliver questionable metrics, its CMO has ...

Article

This article looks at Generation Alpha, the next generation after millennials, and advises on how to understand the demographic.

News

COLOGNE/LONDON: Brands seeking to engage consumers on Instagram could learn from the experiences of ten top British brands, which have achieved impressive follower growth rates on the image and video-sharing platform.

Case Study

This case study describes how the shoe brand Dune redesigned its stores to bring a 'wow' factor, drive footfall and communicate its fashion credentials alongside its affordability with allusions to the catwalk that drew focus to the product itself.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Opinion

Unless you were working in the highest levels of government during Cold War, you wouldn't have known much about geolocation until the 1990s, when you got a GPS for your car.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Case Study

This case study shows how Save the Children, a UK charity for the protection of children, increased its audience and funding by promoting a Christmas Jumper nationwide event.

Article

This article examines the phenomenon of Black Friday, the one-day shopping frenzy and a US retail export to the UK, and considers its effects on brands.

Research Paper

This paper explains how the complexity of the typical purchase journey is contradicting the current methodology of shopping research and introduces a new model to fix this issue.

News

LONDON: Age and social grade may be less useful segmentations for marketers than attitudes, according to new research which says that commonly held beliefs about demographic groups are often wide of the mark.

Case Study

This case study describes how Jigsaw, a UK clothing retailer, returned to sales growth by targeting younger shoppers with a new message.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Twinings and Ovaltine.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of Primark.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

News

SOUTHAMPTON: Amazon UK and fashion brands Topshop and ASOS are the three most popular retailers on British social media sites, according to new analysis of over 100 top retailers who use social platforms.

Case Study

This case study describes how COLLECTION, a UK cosmetics brand, created a new line of cosmetics with a British girl band, Little Mix, in order to attract younger people to the brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Kingsmill, Ovaltine and Mazola.

Article

This article looks at the state of the retail industry in the UK, covering multichannel approaches, the state of the high street and retail trends.

Article

A key consumer trend identified by the Future Foundation for 2013, and discussed in this article, is 'De-globalisation'.

News

STOCKHOLM/MADRID: The world's two largest fashion retailers, H&M and Zara, are among the brands that have moved to address worker safety and reputational issues in the wake of a factory collapse in Bangladesh that killed 1,120 people.

News

LONDON: Tesco, the supermarket chain, is the UK's most valuable retail brand, and is worth some $10.6bn on this measure, research by Interbrand has found.