Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

43 results found
Sort by

Case Study

This case study describes how the Ralph Lauren perfume brand Polo Red targeted Brazilian tourists travelling to and from the US with hyper-personalised messages and creative to achieve standout in the crowded airport terminal environment.

Article

This article explains five important considerations for multi-national brands when developing their local brand name in China, and how to avoid common pitfalls of Chinese localization.

Case Study

The case study describes how Lacoste, a French clothing brand created in 1933, used a 360 degree marketing approach to reignite its fans' passion for the brand while maintaining that important link to its sports DNA.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Ralph Lauren.

Article

This event report describes how Warby Parker, the eyewear retailer, developed a new online approach to the category with a heavy focus on customer service.

Research Paper

This paper investigates the meaning of sustainable luxury among the wealthy, who are the primary target group of luxury brands.

News

BEIJING: Ralph Lauren, the fashion group, is seeking to enhance its brand awareness, retail network and ecommerce capabilities in China as part of a longer term shift in the firm's local strategy.

Article

Helping clients to rebrand and reinvent themselves is an increasingly large part of the job of communications agencies.

Opinion

There was a time when seven years didn't feel like an eternity. Certainly, it was known for coming with an "itch," and the superstitious among us link it to a string of bad luck invoked by a mirror breaking.

Article

This paper provides an overview of the global clothing and apparel industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the women's, juniors', and girls' dresses industry in the United States.

Article

This paper provides an overview of the women's, girls' and juniors' suits, skirts, and coats industry in the United States.

News

SEOUL: Polo Ralph Lauren, the luxury group, is adopting a diverse approach across the core Asian markets of South Korea, Japan and China.

Article

This paper provides an overview of the consumer products e-commerce industry, primarily in the United States.

News

BEIJING: Polo Ralph Lauren, the luxury specialist, is to increase its focus on affluent Chinese consumers, and is seeking to build its presence in both major and lower-tier cities.

Article

Sub-brands are products or services that are associated with a parent brand but have a positioning or essence that make them unique from the parent brand.

News

NEW YORK: Ralph Lauren, Armani and Nike are among the most popular fashion brands with US consumers, a new study has found.

News

NEW YORK: Discount retailers are strengthening their position in the US as the financial crisis continues to weigh on shoppers, Interbrand has found.

News

NEW YORK:  Facebook , the social network, Li Ning, the Chinese sportswear giant, and Mercedes-Benz, the automaker, will be among the "great brands of tomorrow", according to Credit Suisse .

News

BEIJING: Polo Ralph Lauren, the luxury lifestyle group, is planning to open up to 15 new stores a year in China and Hong Kong, as it seeks to offset the impact of the financial crisis on consumer spending patterns in many other core markets.

Research Paper

The mobile channel offers an exciting opportunity for marketers—one that most have yet to fully embrace.

Article

The luxury fashion market has seen strong growth in the last few years as consumers look for an 'upmarket fashion fix' at the high-end of the market.

Article

Polo Ralph Lauren is an established American luxury clothing brand which has enjoyed massive success and become an aspirational label.

Case Study

Even though Levi Strauss & Company had been the cornerstone of the denim industry for over a century, declining sales plagued the company during the latter half of the 1990s.

Case Study

Clothing manufacturer Levi Strauss & Company entered the wide-leg jeans market in the summer of 1996.