Case Study
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SABRE Awards, Gold, North America, Consumer Products, 2017
American Greetings, a greeting cards company, developed an analogue-themed campaign to drive brand awareness and increase sales in the US.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Masters Conference, February 2017
This event report outlines how American Greetings, the greeting cards company, has remained relevant in the digital age.
Article
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Event Reports, CES, January 2017
This event report outlines some of the core technological trends to have emerged from CES 2017.
Article
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Rob Gray, WARC Exclusive, December 2016
This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.
Case Study
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WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how Checky, a Polaroid camera, successfully repositioned itself in the Chinese market by embracing its analogue nature rather than competing with emerging technologies.
Article
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Zara Stone, Event Reports, ClickZ San Francisco, August 2016
This event report outlines how HP leverages various digital tools and data sources to help drive demand for its printers.
Case Study
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Effie Worldwide, Finalist, North America Effies, 2015
This case study explains how Teva, a sandal brand, repositioned from outdoor to lifestyle brand to appeal to American millennials.
Case Study
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Chris Caley & Alicia Philipp, WARC Prize for Social Strategy, Bronze, 2015
This case study explains how Virgin Mobile Australia launched its new brand positioning 'Making Mobile Better' with a social media campaign based around food.
Opinion
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Eaon Pritchard, January 2015
You may be familiar with the case of one McArthur Wheeler. Wheeler was a man who, in 1995, proceeded to rob two banks in Pittsburg, in broad daylight, using no other method to avoid detection other than covering his face with lemon juice.
Article
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Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015
This article highlights insights into emerging technology from communications industry executives and the significance for marketers.
Case Study
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Case Studies on WARC, 2015
This case study shows how OREO, the US biscuit company, regained sales momentum with a programme called 'Play with OREO' with exclusive recipes that showed shoppers how much fun the cookies could be.
Case Study
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Simon Andrews, WARC Prize for Social Strategy, Entrant, 2014
This case study describes how Trekstock, a small UK cancer charity, increased donations and expanded engagement through celebrity endorsement on Twitter.
Article
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Gale Global Industry Overviews, 2011
This paper provides an overview of the global photographic equipment and supplies industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
Research Paper
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Ling Peng, Yongfu He and Xiang Wan, International Journal of Market Research, Vol. 53, No. 3, 2011, pp. 415-437
While new product evaluation testing plays a pivotal role in the NPD process, there is little empirical evidence on the influence of the virtual testing environment on the evaluation results and the data quality.
Article
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Gale Emerging Industry Overviews, 2011
This paper provides an overview of the ocean energy industry, primarily in the United States. Ocean energy is the energy carried by ocean waves, tides, salinity and ocean temperatures, which is said to be the next hope for replacing the world's reliance upon fuel energy within the next 20 years.
Case Study
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Design Business Association, Silver, Design Effectiveness Awards, 2011
Perceptions of the Northwest as a short-break destination did not reflect the region’s wealth of natural and cultural attractions.
News
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10 January 2011
NEW YORK: Consumer electronics giants like Panasonic, Samsung and Sony are incorporating social media elements into their products, indicating an integration between the online and offline worlds.
Gunn Report
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Gunn Creative, 2011
Contains the film creative 'Young Free And Single' and 'Finally Married' for DNB Nor Bank by the agency TRY / Apt Advertising Agency in Norway.
Article
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Dan Calladine, WARC Exclusive, December 2010
The world is changing rapidly and media is at the heart of these changes. This article does not present new trends, but current trends that will become a lot more prevalent next year.
Article
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Joseph Clift, Event Reports, Results International, November 2010
A report from a Results International event held in London in November 2010. Speakers represented agencies including iris Worldwide, Sponge, 33Across and FullSIX.
Opinion
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Joseph Clift, November 2010
Well, not quite. But the appointment by Polaroid of the US pop star as its "creative director" could point the way to how advertising works in the future.
Article
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Nuri Djavit, WARC Trends, March 2010, pp. 14-15
This year has seen a flurry of activity in digital marketing. Brands and digital agencies alike are fast reacting and gearing up for yet another year of rapid changes that will incorporate both the transformational and the incremental.
Case Study
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Direct Marketing Association - US, Bronze and ECHO Governors Award for Strategic Innovation, 2009
Gjensidige Forsikring wanted to encourage small businesses within the retail sector to move their insurance policies from other companies to Gjensidige.
Case Study
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Direct Marketing Association - US, Leader, ECHO Awards, 2009
US digital coupon firm, Coupons, Inc., wanted to target executive brand marketers and agency representatives who make promotional decisions, with the aim of acquiring new accounts.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, 2009
Wilkinson Sword wanted to announce their first-time sponsorship of Movember, a Men’s health charity that encourages men to raise money for the fight against prostate cancer by growing a moustache.
