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Article •
This event report outlines how American Greetings, the greeting cards company, has remained relevant in the digital age.
Article •
This event report outlines some of the core technological trends to have emerged from CES 2017.
Article •
This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.
Case Study •
This case study shows how Checky, a Polaroid camera, successfully repositioned itself in the Chinese market by embracing its analogue nature rather than competing with emerging technologies.
Article •
This event report outlines how HP leverages various digital tools and data sources to help drive demand for its printers.
Case Study •
This case study shows how OREO, the US biscuit company, regained sales momentum with a programme called 'Play with OREO' with exclusive recipes that showed shoppers how much fun the cookies could be.
Case Study •
This case study explains how Teva, a sandal brand, repositioned from outdoor to lifestyle brand to appeal to American millennials.
Case Study •
This case study explains how Virgin Mobile Australia launched its new brand positioning 'Making Mobile Better' with a social media campaign based around food.
Opinion •
You may be familiar with the case of one McArthur Wheeler. Wheeler was a man who, in 1995, proceeded to rob two banks in Pittsburg, in broad daylight, using no other method to avoid detection other than covering his face with lemon juice.
Article •
This article highlights insights into emerging technology from communications industry executives and the significance for marketers.
Case Study •
This case study describes how Trekstock, a small UK cancer charity, increased donations and expanded engagement through celebrity endorsement on Twitter.
Article •
This paper provides an overview of the global photographic equipment and supplies industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
Research Paper •
While new product evaluation testing plays a pivotal role in the NPD process, there is little empirical evidence on the influence of the virtual testing environment on the evaluation results and the data quality.
Article •
This paper provides an overview of the ocean energy industry, primarily in the United States. Ocean energy is the energy carried by ocean waves, tides, salinity and ocean temperatures, which is said to be the next hope for replacing the world's reliance upon fuel energy within the next 20 years.
Case Study •
Perceptions of the Northwest as a short-break destination did not reflect the region’s wealth of natural and cultural attractions.
News •
NEW YORK: Consumer electronics giants like Panasonic, Samsung and Sony are incorporating social media elements into their products, indicating an integration between the online and offline worlds.
Article •
The world is changing rapidly and media is at the heart of these changes. This article does not present new trends, but current trends that will become a lot more prevalent next year.
Article •
A report from a Results International event held in London in November 2010. Speakers represented agencies including iris Worldwide, Sponge, 33Across and FullSIX.
Opinion •
Well, not quite. But the appointment by Polaroid of the US pop star as its "creative director" could point the way to how advertising works in the future.
Article •
This year has seen a flurry of activity in digital marketing. Brands and digital agencies alike are fast reacting and gearing up for yet another year of rapid changes that will incorporate both the transformational and the incremental.
Case Study •
US digital coupon firm, Coupons, Inc., wanted to target executive brand marketers and agency representatives who make promotional decisions, with the aim of acquiring new accounts.
Case Study •
Gjensidige Forsikring wanted to encourage small businesses within the retail sector to move their insurance policies from other companies to Gjensidige.
Case Study •
Wilkinson Sword wanted to announce their first-time sponsorship of Movember, a Men’s health charity that encourages men to raise money for the fight against prostate cancer by growing a moustache.
Article •
This report from a Future Foundation conference looks at changes in consumer behaviour and trends during recession and the type of trends that might have an enduring impact, even after economic recovery (which is predicted to be long and slow).
Article •
This paper outlines key findings from gold-winning entries to the Account Planning Group's biennial Creative Strategy Awards between 1993 and 2007, and is based upon the APG's recently published book of these entries, The Gold Standard.