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Case Study

McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

News

JAKARTA: When Pizza Hut sought to rebrand nationwide in Indonesia, its uneven expansion across the country set up the difficult position of it being both a challenger brand in small cities and an established brand in need of a refresh in larger ...

Article

Kentucky Fried Chicken, the quick-service chain, successfully reinvented its brand after a period of decline.

Article

Pizza Hut sought to refresh its brand in 50 vastly different Indonesian cities by employing ethnographic research and developing 'city personas' for segmentation.

Case Study

This case study details how Pizza Hut, an American restaurant chain, appealed to the post-1990s generation in China by partnering with King of Glory to create a location-based in-game targeting system.

Case Study

This case study shows how McDonald's, the fast food brand, increased brand affinity and sales in the UAE by removing food from its adverts as a sign of respect for the region's Ramadan celebrations.

Case Study

This case study describes how pizza brand Domino's used social media and in-store marketing to launch its Do-minis variant to put pizza onto Iftar tables during Ramadan in Saudi Arabia.

Case Study

This case study shows how Domino's, a pizza delivery service, shifted its practical tone of communications to become the UK consumer's ally when creating special moments with loved ones.

Case Study

This case study looks at how Pepsi, the beverage brand, helped differentiate itself from other brands in the category with its #SayItWithPepsi campaign, launched in the US.

News

NEW YORK: Internet giant Google has overtaken Apple to be named the most valuable brand in the US, according to the latest rankings of America's top 500 companies.

Article

This article examines the rise of artificial intelligence usage in marketing and how it will impact the industry going forward.

News

LONDON: Social marketing remains focused on public platforms, but the growth of 'dark social' – private conversations that can't be measured by web analytics – has significant implications for marketers who will have to develop ...

Article

This event report outlines five key principles which marketers should consider in seeking to connect with consumers.

News

MUMBAI/BEIJING: A spate of business restructuring, revamped menus and new brand launches is reshaping the fast food sector, as global brands look to boost growth in the major Asian markets of India and China.

News

NEW YORK/BEIJING: Global brands seeking to succeed in the Chinese market might do better to simply cash in on their name rather than get involved on the ground themselves, according to a legal expert who points to the decisions of Yum Brands and ...

Article

This article, taken from the Warc Toolkit 2017 report, looks at the implications for marketers of the rise of 'dark social' seen in recent years through the proliferation of chat apps such as WhatsApp, Facebook Messenger, Line and WeChat.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the marketing opportunities offered by artificial intelligence (AI) including insight generation, chatbots, digital personal assistants and optimisation of media buying.

Article

This event report outlines how brands can start exploring the opportunities for engagement provided by chatbots, based on insights from Kik, the messaging app.

Case Study

This case study describes how takeaway pizza brand Domino's UK re-engineered its communications and channel model to drive sales by treating purchases as not just transactions but meal occasions and communications moments.

Case Study

This case study describes how Domino's, a pizza delivery brand in the UK, shifted its communications focus from the product to its audience, to overcome its stalling growth.

Case Study

This case study describes how Pizza Hut, the restaurant chain, used weather triggers in its online search campaign in Malaysia to maintain market dominance.

Article

This article explores 10 trends shaping Asia's marketing landscape, including chat apps, on-demand services, content marketing and storytelling.

News

SHANGHAI: Yum! Brands, the parent company of restaurant chains KFC, Pizza Hut, Taco Bell and others, has announced plans for its China division to triple the number of restaurants it operates in the country.

Article

This Company Profile from Euromonitor provides key details and analysis of Yum! Brands Inc, the owner of brands such as KFC, Taco Bell and Pizza Hut.

Article

This article explores how MasterCard overcame an entrenched cash culture and regulatory restrictions in Vietnam to boost credit card use and social media engagement.