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Case Study

Polase, Italy's category leader of saline nutritional supplements, used a data- and programmatic-led strategy to optimise brand visibility, relevance and profitability.

Case Study

Pfizer, an American pharmaceutical corporation, showed the Brazilian public that depression is treatable but often misunderstood, by creating a video of actors playing the role of someone with depression to highlight and help to stop stigma.

Case Study

Pfizer, an American pharmaceutical corporation, promoted its Age Shamelessly campaign in Brazil with a series of online films that got old and young people to experience 'life firsts' together.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson in the consumer health category.

Article

This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis.

Article

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.

Case Study

Robitussin, a cough syrup brand, increased its dollar share in the US by convincing people to treat a cough through TV and print ads that visualised it.

Case Study

Pfizer, a pharmaceutical company, launched the Pact for Life campaign in Belgium to inspire relapsed smokers to finally quit, encouraging healthcare professionals to prescribe them Champix.

Case Study

REMICADE, a type of healthcare product, launched Finely Tuned in the US, an educational campaign to ensure market share and raise public awareness.

Article

Johnson & Johnson, the healthcare company, believes that blockchain technology could provide various benefits for its business and consumers alike.

Case Study

Pfizer, a pharmaceutical company, launched Life Uncensored, a campaign in South Africa to provide a safe source of credible information to a digital audience.

Case Study

Pfizer Canada Inc., a biopharmaceutical company, created public awareness for metastatic breast cancer by launching a multi-channel campaign in Canada.

Case Study

Emergen-C, a vitamin drink supplement, promoted itself as an everyday wellness brand by releasing a US television commercial featuring young, active people.

Research Paper

This study provides advertisers with a simple positive facial cue—the Duchenne (or genuine) smile—to enhance the authentic persuasive appeal of a celebrity endorser whose standing has slipped.

Article

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.

Article

Pharmaceutical marketers often lag behind in the world of content marketing, and are missing out on valuable opportunities as a result.

News

BEIJING: An innovative digital business is shaking up the healthcare sector in China by offering a platform service for drugstores, hospitals and individual customers.

Case Study

Pfizer, the pharmaceutical company, created a book telling the story of women who had metastic breast cancer to raise awareness across Asia.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

News

CANNES: Pfizer, the pharma giant, managed to meaningfully shift consumer perceptions of its corporate brand through an advertising campaign that aimed to give the company a more human face.

Article

This event report outlines how Pfizer, the pharmaceutical company, enhanced the status of its corporate brand.

Case Study

Pfizer, a pharmaceutical company, managed to educate parents about the importance of adhering to the CDC-recommended immunization schedule and motivate them to celebrate vaccination as a childhood milestone in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Research Paper

In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television.