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News

HONG KONG: China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

News

LAS VEGAS: Nestlé, the food group, believes that tapping into the power of digital audio services can help brands engage consumers using the power of "moodvertising".

Article

This event report outlines how Nestlé, the food group, is exploring the future of audio advertising through partnerships with streaming platforms like Spotify.

Article

This event report outlines how Sabra, the dips and spreads brand, has aimed to become America's "unofficial meal" through working with a diverse range of influencers.

Article

This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Jacob's Creek and Montana.

News

NEW YORK: Health-conscious US consumers are increasingly turning to sparkling water as an alternative to soda, but the small Midwest LaCroix brand has stolen a march on some larger drinks groups by adopting idiosyncratic marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Research Paper

This research investigated the relative effects of marketing communications on a chain of “marketing-productivity” measures—metrics that evaluate the influence of marketing at the consumer, market, financial, and company levels.

Article

This article describes how an increasing number of brands in America have turned to hand-painted mural adverts because they encapsulate the human element a billboard cannot provide.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Research Paper

Brand valuation began in the 1980s as a financial tool used to separate out the value of brands from goodwill for accounting purposes.

Article

This article examines the reasons why branding has not been successful for Britain's political parties and argues that branding has limits when it is associated with identity, rather than consumption.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestle SA, the owner of brands such as Glytrol and Impact.

Article

This article demonstrates the importance of innovation to brands and how to brand innovation once it has been developed.

Research Paper

This paper describes the thinking behind, the ambitions for and the challenges faced in developing an actionable and differentiated approach to generating and leveraging insights at Pernod Ricard, the alcoholic drinks company.

Article

This article explains how to engage in brand valuation and demonstrates the real commercial benefit marketing delivers to a business.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.

Case Study

This case study describes a global campaign by bottled water brand Evian, which invited people to meet their 'inner baby', a new take on the brand's long standing 'youthful' messaging.

Article

This article uses some lessons from cognitive psychology on non-rational thinking to explain why brands can remain strong despite reputational damage.

Case Study

This case study describes how the design of a retrospective exhibition of Christian Louboutin shows held at the Design Museum, London, attracted more visitors than to any of the museum's previous exhibitions.

Article

This paper describes a model for planning and measuring the effectiveness of branded entertainment and content marketing.

Article

A global study by IBM found the role of the Chief Marketing Officer will become more paramount and influential.

Article

To consider the future of planning, this essay first relates the history of the development of the advertising agency.

News

VEVEY: Nestlé, the Swiss food group, is adapting its approach to design to reflect an increasing emphasis on reaching older shoppers around the world.