Opinion
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Sam Peña-Taylor, August 2018
Here’s what you need to know this week:...
News
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06 August 2018
CANNES: PepsiCo, the food and beverage giant, is rigorously tracking the latest trends relevant to its categories to help drive innovation, brand strategy and even potential acquisitions.
News
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31 July 2018
CHICAGO: Nickelodeon, the media company, is tapping into the power of nostalgia in a bid to strengthen its relationship with millennial consumers who retain an abiding passion for the television shows of their youth.
Article
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Euromonitor Profiles, July, 2018
This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.
News
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30 July 2018
NEW DELHI: PepsiCo India has secured an interim order from the Delhi High Court, requiring social media platforms in the country, including Facebook, Twitter, and YouTube, to delete thousands of posts and videos that suggest the ...
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2018
PepsiCo, the food and beverage manufacturer, has developed a new tool that helps it understand the latest trends taking shape in its categories.
Article
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Mary Connors, Event Reports, TMRE in focus, May 2018
Quaker, the food business owned by PepsiCo, has used comic books to help bring consumer insights to life.
Article
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Geoffrey Precourt, Event Reports, AUDIENCExSCIENCE, June 2018
A study by the Advertising Research Foundation (ARF) and TVision indicates that six-second ads have considerable potential for brands.
News
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20 July 2018
NEW YORK: Marketers that launch a product sequentially – a strategy that can apply everywhere from movies to electronics and sports drinks – could drive revenue gains through smarter budget allocation, a paper in the Journal of ...
Opinion
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Chris Yu, July 2018
Chris Yu, Head of Integrated Marketing Strategy, Innovation, & Technology, US Bank, chaired this year’s Effective Innovation category at the WARC Awards .
Article
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WARC Best Practice, July 2018
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
Article
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WARC Best Practice, July 2018
Provides guidance on using packaging to create standout for brands and drive purchase consideration.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, April 2018
Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.
Article
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Tony Quinn, Admap, July/August 2018, pp. 30-31
Argues that the expertise within consultancies doesn’t lie in brand strategy, the mobilisation of channels or the ability to inspire ground-breaking creativity and provides five steps that planners need to take.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Shortlisted, 2018
Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.
Opinion
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Sam Peña-Taylor, June 2018
As the 2018 World Cup group stages come to a conclusion, certain brands have shown their marketing colours.
News
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25 June 2018
CANNES: Savlon, the antiseptic brand owned by ITC, won the Grand Prix in the Creative Effectiveness category at the 2018 Cannes Lions International Festival of Creativity for a campaign developed with the Mumbai office of Ogilvy, the agency.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Coca-Cola, a carbonated drinks brand, increased sales in Egypt by creating a national hymn to football that enticed the country's youth to get reacquainted with the national team.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with teenagers and increase brand awareness.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
The Ad Council, a US non-profit organisation, created a campaign which used a live stunt and PR support to address prejudice at a national scale.
Article
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David Born, WARC Best Practice, June 2018
Explores the use of characters in advertising campaigns, why they are effective, how consumers respond, how deals are generally structured, and the process involved.
Opinion
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Lucy Aitken, June 2018
The gold winners in the 2018 WARC Awards’ Effective Content Strategy showed brands that successfully seeped into or borrowed from culture, writes WARC’s Managing Editor, Case Studies, Lucy Aitken...
News
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13 June 2018
GLOBAL: A campaign created by FP7/CAIRO for soft drinks brand Coca-Cola around the African Cup of Nations has won the Grand Prix in the Effective Content Strategy category in the 2018 WARC Awards.
Article
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Stephen Whiteside, Event Reports, Collision 2018 conference, May 2018
BlackRock, the asset-management company, believes that new marketing technologies can enable brands to achieve “precision empathy”.
Article
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Rebecca Hemmings, Event Reports, Purpose Disruptors, June 2018
Discusses how purpose, both internally and externally, can be crucial for organisations within the industry and how best to start implementing it.
