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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Case Study

Electronics brand Panasonic increased washing machine sales in China with the launch of a new model that helped reduce stress on the back.

Article

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Case Study

Media company Astro Malaysia Holdings Berhad promoted local film OlaBola in Malaysia by leveraging its patriotic message.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Research Paper

This report explains the challenge for global brands of creating cultural impact and provides seven best practices for brands to become a global icon whilst retaining strong local relevance.

News

NEW DELHI: Smartphones are becoming a marketing tool for some retailers and manufacturers in India, who see them as a way of pulling upgrading Indian consumers into their orbit.

News

GLOBAL: McDonald's has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee's TOP partnership with immediate effect.

Article

This article explores how beating ad blockers is only part of the solution, and the advertising industry has a duty to do native advertising well, in order to avoid turning off consumers.

News

NEW DELHI: Following on its budget announcements designed to boost the rural Indian economy, the Government has approved a project aimed at making 60 million rural households digitally literate over the next two years.

Research Paper

This paper demonstrates how research helped safeguard the future success and revenue of ITV, a commercial broadcaster in the UK, by developing its under-performing Video on Demand service to compete better with rivals.

Case Study

This case study shows how Philips, an electronic appliances brand, grew its air purifiers market share by making air pollution a personal issue.

Case Study

This case study describes how IBM Japan, the technology company, rebranded itself for the startup audience in order to succeed in the age of cloud computing.

Case Study

This case study describes how Duracell, the battery brand, launched a new 'simply' product exclusively in poundstores in Ireland in order to compete with cheap zinc batteries.

Article

This article outlines the development of both digital and physical retail towards a convergence of channels, where brands must have a presence everywhere that shoppers would wish to find their products.

Case Study

Panasonic, the electronic company, used a video live stream, PR and social media to raise awareness of its solar technology in South East Asia.

Case Study

Panasonic, the electronics company, used online video, social media and PR to connect with people aged 25- to 45-years-old in Japan and increase sales of its air conditioning units.

News

BOSTON: An ad created for Hershey's, the confectionery giant, engaged viewers more than any other aired during the Summer Olympics, according to a study which tracked people's facial expressions as they watched them.

Research Paper

This article describes how a one-way understanding of sponsorship image transfer has the potential to be limited and misleading.

Article

This Company Profile from Euromonitor provides key details and analysis of General Electric Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Article

This article focuses on the hardware, both large and small, that could ultimately change the everyday lives of consumers, from next-generation TV sets to smart fridges and self-flying drones.

Gunn Report

Commentaries on the individual ranking tables of the Gunn Report 2016 (introduced by the guest editor, Kate Stanners) spanning: Film, Print / Out Of Home, Digital, All Gunns Blazing, Countries, Advertisers, Production Companies, Directors, Agencies and Agency Networks.

Gunn Report

Contains the campaign video of 'Life Is Electric' for Panasonic by the agency Dentsu in Japan.

Article

This article explores the new pressures placed on marketers through unrealistic expectations, inefficiencies and outmoded practices, suggesting five ways these wrongs might be righted.

News

NEW DELHI: More global fashion brands are opening stores in India and reporting successful initial trading but continued long-term success will depend on creating products designed for the local market, according to observers.