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Article

Provides key details and analysis of consumer electronics company, Sony.

News

Influencers have inverted the funnel to such an extent that marketers in India are starting to factor them into their annual calendars, according to one brand executive.

Case Study

Mitsubishi Electric, an appliances manufacturer, used a TV ad to increase sales of its new JP series air conditioner across Asia.

Article

Indian brands, big and small, are embracing influencers for engagement and PR purposes.

Research Paper

This article approaches the question of media neutrality by investigating whether ideation techniques such as templates produce the same quality of advertisements across media.

Article

This Company Profile from Euromonitor provides key details and analysis of Samsung Corp in the consumer appliances market.

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Research Paper

Oath, a publishing company, launched a global campaign to better understand how brands can take advantage of the drivers behind Brand Love.

Case Study

Honeywell Aerospace, a manufacturer of aircraft engines and avionics, used PR to launch a campaign in the US to position itself as the best tech solution for all connected aircraft needs.

Article

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Case Study

Electronics brand Panasonic increased washing machine sales in China with the launch of a new model that helped reduce stress on the back.

Article

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Case Study

Media company Astro Malaysia Holdings Berhad promoted local film OlaBola in Malaysia by leveraging its patriotic message.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Research Paper

This report explains the challenge for global brands of creating cultural impact and provides seven best practices for brands to become a global icon whilst retaining strong local relevance.

News

NEW DELHI: Smartphones are becoming a marketing tool for some retailers and manufacturers in India, who see them as a way of pulling upgrading Indian consumers into their orbit.

News

GLOBAL: McDonald's has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee's TOP partnership with immediate effect.

Article

This article explores how beating ad blockers is only part of the solution, and the advertising industry has a duty to do native advertising well, in order to avoid turning off consumers.

News

NEW DELHI: Following on its budget announcements designed to boost the rural Indian economy, the Government has approved a project aimed at making 60 million rural households digitally literate over the next two years.

Research Paper

This paper demonstrates how research helped safeguard the future success and revenue of ITV, a commercial broadcaster in the UK, by developing its under-performing Video on Demand service to compete better with rivals.

Case Study

This case study shows how Philips, an electronic appliances brand, grew its air purifiers market share by making air pollution a personal issue.

Case Study

This case study describes how IBM Japan, the technology company, rebranded itself for the startup audience in order to succeed in the age of cloud computing.

Case Study

This case study describes how Duracell, the battery brand, launched a new 'simply' product exclusively in poundstores in Ireland in order to compete with cheap zinc batteries.

Article

This article outlines the development of both digital and physical retail towards a convergence of channels, where brands must have a presence everywhere that shoppers would wish to find their products.