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Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

News

CINCINNATI, OH: Procter & Gamble, the fast-moving consumer goods manufacturer, cut its digital advertising spend in the last quarter as a result of concerns over brand safety and bot fraud.

Article

This article explores the necessity for brands to have conviction as consumers demand honesty, integrity and empathy from them.

Case Study

This case study shows how Huggies, the baby diapers brand, increased awareness and sales by developing 'hugging programs' across Canadian Hospitals.

Article

This article introduces the Admap Prize 2017, which answered the question of how best to use TV and social media.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This article examines how brands can build awareness and increase loyalty through effective sponsorship.

News

LOS ANGELES: Marc Pritchard, one of the most powerful - and influential - voices in global marketing, insists that advertising agencies must reduce complexity, increase transparency and "step up on brand safety" in order to repair the breakdown of ...

Article

This event report outlines how Procter & Gamble, the FMCG giant, is seeking to transform its agency relationships.

Case Study

This case study describes how Kimberly-Clark, the personal care company, repositioned its Huggies diaper brand as the extension of a mother's hug in Canada.

Article

This event report outlines how refocusing on quality content can help marketers and publishers achieve their digital goals.

News

HOLLYWOOD, FL: Procter & Gamble, the FMCG giant, is implementing a non-negotiable five-point program as it seeks to identify which agencies, publishers and measurement providers are willing to proactively clean up the digital ecosystem.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Article

This article asks readers whether their company has the appropriate purpose to drive meaningful relationships between brands and customers.

Article

This article explores the topic of Masterbrands, a point of reference from which subsidiary brands flow, and a guiding architecture for the outlook of the company.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

News

SEATTLE, WA: Amazon's move into private label products appears to be paying off as a new analysis finds these competing with category leaders or even becoming the online category leader.

Case Study

This case study shows how Huggies, a diaper brand, delivered ground-breaking results in a fast-growing segment in the Vietnamese market.

News

ORLANDO, FL: Procter & Gamble's "patience has run out" with the absence of common measurement standards – a problem which is reducing the amount of time brand custodians can spend on the more important task of driving creativity.

Article

This event report addresses how Procter & Gamble, the FMCG giant, is seeking to enhance the standard of creativity across all of its advertising.

Case Study

This case study describes how Water Wipes, a baby wipe brand, used a simple, stripped back campaign to explain that its products are chemical free and appeal to new mums in the UK and Ireland.

Article

This event report outlines how Procter & Gamble, the FMCG manufacturer, is adjusting its strategy to secure greater reach on Facebook.

Case Study

This case study describes how WaterWipes, chemical-free baby wipes from Ireland, used the meaningful emotional difference in communications to grow the brand.

Article

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

Article

Insight is not synonymous with market research, but too many Customer Insight Managers (the Market Research Executive rebranded) are still only data gatherers.