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Case Study

This case study describes how the Art Fund, a UK charitable art organisation, redefined its business proposition through the Art Pass campaign.

Case Study

This case study shows how KAFA, an NGO dedicated to protecting victims of abuse and violence, launched a radio campaign to help Lebanese women come to grips with domestic violence and seek help for themselves or others.

Article

This article features interviews with the shortlisted candidates for the Marketing Leader of the Year 2017 award, from brands such as Nationwide, M&S, Just Eat and more.

Case Study

This case study shows how ArtFund, an arts charity, successfully developed its brand over six years to increase brand awareness and subscription levels across the UK.

Case Study

This case study shows how ArtFund, an arts charity, successfully increased brand awareness and subscriptions by adopting a more commercial branding strategy in the UK.

Case Study

This case study shows how Art Fund, a UK based charity for the preservation of works of art, increased its revenue and brand awareness by using a product led campaign.

Article

This event report outlines how some leading brands seek to combine making profits with a sense of social responsibility that extends beyond CSR programs.

Article

This article argues that brands can learn from film when it comes to creating strong emotional reactions in audiences by presenting insights into the human condition.

Case Study

This case study describes a campaign from the Microloan Foundation, a charity that gives small loans to women in Africa, which used free media space on the London Underground to sell space to small businesses run by women.

News

LONDON: Marketers seeking to build brand experiences and consumer engagement are being offered a way to bridge the digital and physical environments by the creators of an augmented reality app.

Article

This trend report describes the 'circular economy', a new model which reduces waste, and sets out some of the opportunities for brands.

Case Study

This case study describes how Marks & Spencer turned the UK into a nation of "shwoppers" (a mix of shopping and swapping) through its Shwopping clothing waste initiative.

News

LONDON: FMCG giant Unilever intends to bring more of its brands into its "sustainable living" portfolio as it says the brands already there are growing twice as fast as the rest and are contributing to half of overall business growth.

Article

This article outlines three best practice strategies for engaging with consumers on issues around sustainability and the environment, at a time when people have become sceptical of marketing claims due to exposure to 'greenwashing'.

Article

This response to Jules Goddard's treatise on management and moral capital argues for the root causes of the problem of the moral void in management to be addressed.

Research Paper

Scholars have documented that many consumers have positive attitudes towards responsible products but do not consistently buy these alternatives.

Case Study

This article explains how Oxfam, the charity, used a combination of open source data, survey responses and sales data to understand the modern charity shopper.

Article

This report summarises the key papers and presentations from ESOMAR Congress 2014, covering the latest market research thinking and methods from both the agency- and client-side.

News

LONDON: The value and size of partnerships between brands and charities have increased since last year as both sectors placed more emphasis on long-term and strategic campaigns, a new report has found.

Research Paper

This paper explains how 'open data' - data which is free to use, reuse and distribute - can be used in location planning for retail, using a case study from Oxfam, the UK charity.

News

CHICAGO: Marks & Spencer, the biggest clothes retailer in the UK, believes it can serve business and brand goals by reusing fibres from old garments to make new ones that meet the chain's usual high quality standards.

Article

This event report discusses how Marks & Spencer, the UK high-street retailer, developed the idea of "shwopping" – where consumers actively trade in previously-purchased items of clothing in exchange for some kind of benefit, from discount vouchers to points on a Facebook league table.

Case Study

This case study explains how Marks and Spencer (M&S) invented 'shwopping' - a kind of clothes recycling - to communicate its sustainability credentials better.

Case Study

This case study describes how a new store design for Oxfam, the international anti-poverty charity, connected UK customers to the work Oxfam does and in doing so, grew sales.

Article

This event report draws on insights from Nectar, the loyalty card programme, into how the relationship between consumers and brands is changing.