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Article

This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.

Case Study

This case study explains how UNIQLO, a Japanese clothing retailer, launched its brand in Toronto despite a wave of store closures from well-established Canadian and international brands.

Article

This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.

Article

This article provides guidance and reading on a now common aspect of brand building - partnerships - in which two or more brands collaborate for mutual benefit.

Case Study

This case study shows how Macy's, the department store brand, restored America's belief in Santa Claus by crowding Internet search engines with stories confirming his existence.

Article

This article highlights the lessons that can be learned in longevity from the Whitechapel Bell Foundry, London's oldest manufacturing company.

Article

This article examines why marketers often are not seen as important in a company and how they can become company leaders through developing leadership skills.

Case Study

This case study describes how the Danish National Defence, the armed forces, used virtual reality at careers fairs to appeal to people aged 17-24.

Article

This article, based on data from Ogilvy and Mather's Velocity 12 research, investigates the rise of local brands taking on multi-nationals in developing markets, and provides examples of how single market brands are leading the way in successful localization of marketing initiatives.

Article

This short report summarises the results for North America from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Article

This article discusses Diageo's campaign for the JW Collection, made up of four miniature whisky bottles, which employed premium contemporary packaging to increase desire and devise sales.

Opinion

The APG Creative Strategy Awards went live on warc.com today. These awards recognise the central role of planning and are dedicated to inspiring the exchange of ideas and expertise on how business can benefit from creative thinking.  This Girl Can, a campaign devised by FCB Inferno for Sport England, won the Grand Prix and I've dug deep into the 60-strong case studies to showcase campaigns that demonstrate how to overcome a variety of marketing challenges.

Case Study

This case study shows how the British Royal Navy increased recruitment and reaffirmed support amongst those already serving.

Case Study

This case study demonstrates how reframing the Royal Navy in the UK improved recruitment of engineers.

Article

This Warc Trends Report analyses case studies that represent the best in social media strategy and draws lessons from them for other brands to follow.

Article

This article analyses the different aspects of fame and describes how to create a 'snowball effect' that maintains brand fame over time.

Research Paper

In this article, Gian Fulgoni, co-founder and chairman emeritus of comScore, shares the insights he gained as a judge reviewing the finalist case studies submitted by companies around the world in competition for the Warc Prize for Social Strategy.

News

NEW YORK: "Branded TV" is becoming more commonplace on late-night television and marketers are hoping that opportunities will arise with tomorrow's debut of Stephen Colbert as host of the Late Show on CBS.

Article

This short article outlines how different social media platforms are implementing 'buy buttons'.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of Primark.

News

NEW YORK: American Greetings, Procter & Gamble and Newcastle Brown Ale were among the multiple winners at last night's 2015 North American Effie awards, picking up golds in a number of categories.

Article

This article examines the luxury consumer landscape in the US, identifying five segments of consumers who have distinct approaches to luxury consumption and recommends ways to build relationships with each.

Research Paper

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Article

This article explores the pop-up trend in the US and what pop-ups can achieve for companies, it argues that they very useful for 'testing the waters', helping companies gauge demand and assessing locations.