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Case Study

Chando, a Chinese skincare brand, chose to inspire Chinese women with the real meaning behind Mother's Day.

Article

Procter & Gamble, the consumer packaged goods manufacturer, believes that pursuing gender equality in advertising is both good for society and a driver of growth.

Article

Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.

Article

Procter & Gamble, the consumer-packaged goods manufacturer, is transforming the client-agency relationship to reflect the new demands facing its brands.

News

LONDON: Brands can’t just rely on their agencies – they need to take back control, get their hands on the keyboard, and ensure they are able to manage the brand and not just the project, according to Procter & Gamble’s Chief ...

Article

Diageo, the alcoholic drinks company, is adopting a nuanced approach as it seeks to solve its main marketing challenges, including the task of guiding established brands to continued growth.

Article

Nestlé and P&G have been investing in innovation for some time, learning and adapting their strategy for working with startups – here the companies share their lessons.

Opinion

Publishers faced with declining print ad revenues need to look beyond digital to pick up the shortfall, according to James Wildman, CEO Hearst Media.

Article

Tide laundry detergent is a leading product in Procter & Gamble’s portfolio, and enjoys particular strength among multicultural audiences.

Case Study

Olay, the skincare brand, challenged perceptions that it was outdated with an unbranded mystery PR campaign in China.

Article

This article provides an overview and analysis of Amazon's rising prominence in the digital advertising market and how brands are using Amazon to increase awareness and consideration, as well as driving sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This article offers advice to marketers on how they can successfully negotiate pitching to the board of their company.

Article

This event report outlines how refocusing on quality content can help marketers and publishers achieve their digital goals.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

Case Study

This case study shows how L'Oréal, a personal care brand, increased sales and brand awareness in the UK by using a brand ambassador to engage an undervalued consumer group.

Case Study

This case study describes how Fair & Lovely, a skin-lightening cosmetic product of Hindustan Unilever, an Indian consumer goods company, used branded content and an online platform to reignite the love of Indian women for the brand.

Case Study

This case study looks at Olay's US shopper campaign to ignite the Olay business at Walmart, which meant focusing on the core: the shelf.

Case Study

This case study shows how Olay, the skin care brand, included digital search and content generation into its previously traditional media campaigns, to grow brand awareness and purchase intent in Thailand.

Case Study

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Case Study

This case study describes how Fair and Lovely, one of Unilever India's biggest and most profitable brands, used previously untapped data to target lapsed consumers and grow sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Gillette, Cover Girl, Olay, Pantene and Oral-B.

Case Study

This case study explains how P&G, the multinational consumer goods company, re-imagined its 'best in beauty' campaign to be more relevant to women in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.

News

NEW YORK: Amazon Dash may have been met with a wave of scepticism by commentators, but the brands participating in the trials of the new push-button reordering service – including Procter & Gamble's Tide and Kimberly-Clark's Huggies – are quite ...