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Article

Tide laundry detergent is a leading product in Procter & Gamble’s portfolio, and enjoys particular strength among multicultural audiences.

Article

This article provides an overview and analysis of Amazon's rising prominence in the digital advertising market and how brands are using Amazon to increase awareness and consideration, as well as driving sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This article offers advice to marketers on how they can successfully negotiate pitching to the board of their company.

Article

This event report outlines how refocusing on quality content can help marketers and publishers achieve their digital goals.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

Case Study

This case study describes how Fair & Lovely, a skin-lightening cosmetic product of Hindustan Unilever, an Indian consumer goods company, used branded content and an online platform to reignite the love of Indian women for the brand.

Case Study

This case study shows how L'Oréal, a personal care brand, increased sales and brand awareness in the UK by using a brand ambassador to engage an undervalued consumer group.

Case Study

This case study looks at Olay's US shopper campaign to ignite the Olay business at Walmart, which meant focusing on the core: the shelf.

Case Study

This case study shows how Olay, the skin care brand, included digital search and content generation into its previously traditional media campaigns, to grow brand awareness and purchase intent in Thailand.

Case Study

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Case Study

This case study describes how Fair and Lovely, one of Unilever India's biggest and most profitable brands, used previously untapped data to target lapsed consumers and grow sales.

Case Study

This case study explains how P&G, the multinational consumer goods company, re-imagined its 'best in beauty' campaign to be more relevant to women in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.

News

NEW YORK: Amazon Dash may have been met with a wave of scepticism by commentators, but the brands participating in the trials of the new push-button reordering service – including Procter & Gamble's Tide and Kimberly-Clark's Huggies – are quite ...

Article

This article provides marketers with information and guidance on researching consumers.

Case Study

This case study demonstrates how Fairy, the washing up liquid brand, built on its iconic status to increase its market share in the UK.

Case Study

This case study describes how Clean & Clear, a leading teen skincare brand globally, launched its fruit facewash to Indian teenage girls with the promise of giving them the energy to get up and start the day.

Case Study

This case study describes how Garnier Colour Naturals, a creme-based hair colouring brand, disrupted its category in India by pointing out the negative aspects of rival powder-based products.

Case Study

This case study explains how Olay Body Wash, the toiletries brand, was marketed in China used a promise-keeping platform to grow unaided awareness and sales.

Case Study

This case study explains how L'Oreal YouthCode, a skincare brand, reversed its decline in Singapore by positioning it as helping other products to work better, rather than being the best itself.

Article

This article discusses some common mistakes in mobile marketing, caused by a lack of strategic understanding of mobile and an over-specialised work force.

Article

This Speed Read summarises 'Playing to Win: How Strategy Really Works' by AG Lafley and Roger L Martin, which discusses how companies can embed strategic thinking and processes throughout their organisation.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Gillette, Cover Girl, Olay, Pantene and Oral-B.

Case Study

This case study describes how Procter & Gamble (P&G), the FMCG company, combined its concept of 'the first moment of truth' with the deployment of connected devices and in-store marketers to highlight product benefits in the Philippines.