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Article

This event report outlines how Staples, the retailer, is seeking to drive revenues through tapping new technologies.

Case Study

This case study details how Newell Brands, a consumer goods company, reinvigorated its Mr Sketch brand of scented children's markers in North America.

Article

This article explores how brands are returning to TV once more, which remains a prime way to acquire customers, but the strategies that allow marketers to maximise reach are changing.

News

SAN FRANCISCO: Location-based audience targeting is not only more accurate than traditional designated-market-area targeting in mobile but it also drives more foot traffic and is more cost effective, new research suggests.

Article

This article provides an overview and analysis of Pokémon GO, a mobile game that blends real-life environments with digital components such as sound and animation, and that is predicted to be a tipping point for augmented reality technology.

Article

This paper explores the ways in which brands have evolved beyond creating connections, to inspire deeper levels of emotional support from their audience.

Article

This report analyses the evolution of online shopping, covering changes in pricing, consumer trust, personalisation and how popular marketplaces are serving their regions' needs.

Article

This article argues that the era of personalisation has moved on from direct marketing tactics and is rapidly heading towards creating business value through personalised communications and customised seamless experience systems.

Article

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.

Article

This article provides fresh predictions for the future of digital in the coming decade as well as lessons learned from the digital revolution.

News

AUSTIN, TX: Office Depot, the retail group, believes augmented reality (AR) could serve a variety of purposes when it comes to engaging consumers and making products increasingly interactive.

Article

This event report demonstrates how Office Depot has utilised augmented reality to differentiate itself during the back-to-school season, an intensely competitive period on the retail calendar.

Article

This Company Profile from Euromonitor provides key details and analysis of Tesco Plc. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the retail market.

News

NEW YORK: Consumers who opt to buy online and pick up in-store (BOPIS) are saving themselves only 96 seconds on average according to study of 11 US retailers.

Article

This article explains how brands can put the right processes in place to allow them to adapt quickly within a consumer-driven, data-fuelled marketplace.

News

NEW YORK: Overall B2B advertising in the US dipped 0.5% to $10.2bn in 2013 according to a new study which shows the top 100 pulling away from everyone else.

Article

This Company Profile from Euromonitor provides key details and analysis of Paypal, the owner of brands such as Braintree and PayPal Credit.

News

NEW YORK: Office Depot, the retailer specialising in office products and services, is using content marketing to build emotional ties with consumers, and thus engage shoppers in what is sometimes seen as a low-interest category.

Article

This event report discusses how Office Depot has employed content marketing in the US to add an emotional component to what can be a low-interest category.

Article

This Company Profile from Euromonitor provides key details and analysis of Mondelez International, the owner of brands such as Fruit2o.

Article

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.

Article

This Company Profile from Euromonitor provides key details and analysis of Kraft Foods, the owner of brands such as Philadelphia, Milka, Cadbury's Dairy Milk and Oreo.

Case Study

This article explains how Sainsbury's, the supermarket chain, replaced its employee research with an online community which allows employees to access information and express opinions.

Opinion

Looks as if Office Depot is going to buy OfficeMax. That purchase would combine the #2 and #3 office supply retailers, leaving only the new entity and Staples (currently #1), in an industry that has been pretty much undifferentiated and, in the industry's terminology, "overstored." We'd like to give you some engagement and loyalty facts about these category players, but we can't.