Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

564 results found
Sort by

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.

Article

Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.

Case Study

Volvo, the car brand, used livestreams and VR around a solar eclipse to showcase its new XC60 model in the US.

Case Study

Harry’s, the subscription shaving brand, reached a broad audience of men in the US and the UK to connect their brand with progressive ideas of masculinity.

Case Study

Luxury vehicle manufacturer Volvo leveraged the 2017 total solar eclipse to launch the redesign of one of its best-selling cars in the US.

Opinion

The consequence of not having sufficient perspective is that it’s easy to start believing your own publicity, therefore, Malcolm White says, an agency’s most valuable strategic service to their clients is to put the client brief through a constructively sceptical filter.

Case Study

Boost, a telecommunications brand, turned its stores into voting stations to successfully increase brand loyalty and sales in the US.

News

WASHINGTON DC: Yesterday marked the end of US government rules regarding net neutrality, but the new policy faces legal challenges from individual states, some of which have also developed their own rules on the matter.

Case Study

The US Air Force launched a campaign involving VR and 360 videos to help raise awareness of its special operations.

Case Study

Boost Mobile, a wireless telecommunications brand, increased brand buzz and sales in the US by turning some of its stores into polling stations to give poor and minority Americans the chance to vote.

News

NEW YORK: Ratings success doesn’t trump racism, as Roseanne Barr has discovered after ABC scrapped a planned second series of her revived show following a “repugnant” comment about a former adviser to President Obama.

Case Study

Lynx, a male antiperspirant brand, launched a content-led campaign in the UK to give masculinity a new voice.

Article

Looks at the lessons and insights from the world of political marketing, which can be useful for corporate brand managers.

Case Study

Salesforce, a cloud computing company, used PR in the US to improve its brand image after critique from media.

Case Study

REI, an outdoor retailer, highlighted the gender gap in the outdoor space by launching its #ForceofNature campaign in the US.

Article

Tweets are such an important part of online life that they have started to bleed into life offline; this article explores the arc of that process.

Article

SXSW, an annual event where business intersects with innovation, provides an insight into which new technologies might be valuable to brands in the near- and long-term future.

Research Paper

In this article, we report the results of a study that tested a values-based method of predicting political election results.

Research Paper

This article summarizes our work using a network-based approach to mapping the main constituencies discussing specific topics on Twitter.

Research Paper

Capturing and understanding the images and reputations external stakeholders assign to brands can be confusing and challenging.

Research Paper

A non-traditional methodology of polling in small areas, called bellwethers, improves the accuracy of forecasts drawn from a large area.

Gunn Report

Contains the creative for the 'Girl Emojis' campaign for Always by the agency Starcom in the US.

Opinion

The Facebook/Cambridge Analytics data kerfuffle ‘exposed’ by the Guardian and New York Times this week also exposes our industry’s cognitive dissonance over data-driven advertising, says Eaon Pritchard of Dentsu Aegis Network.

Article

Reveals the books that influenced Sean Healy, head of comms planning worldwide at ZenithOptimedia.