Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


116 results found
Sort by

Research Paper

This paper assesses the performance and potential of the Latin American market research industry in relation to three B2B sectors: Healthcare, Agriculture, and Construction and Mining.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Research Paper

This paper argues for the evolution of the role of video in qualitative research, given that half of the human brain is dedicating to visual function.

Article

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

Article

This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the pharmaceutical market.

Article

This Company Profile from Euromonitor provides key details and analysis of Pfizer Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the pharmaceuticals market.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Article

This Company Profile from Euromonitor provides key details and analysis of JCB Co Ltd, the owner of brands such as Tylenol, Zyrtec and Nicorette.

Case Study

This case study demonstrates how Didier Drogba, the Ivorian football star, raised awareness about malaria in Africa and its impact on poverty.

Article

This Company Profile from Euromonitor provides key details and analysis of Boehringer Ingelheim GMBH, the owner of brands such as Flomax.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser Group, the owner of brands such as Strepsils.

Research Paper

This paper applied the old Indian concept of Jugaad - doing more with less - to market research to reduce costs and time taken to reach conclusions.

Research Paper

The paper describes the development of a tool to measure the emotional connection consumers have with PwC's Global Top 100 Organisations, and assesses the added value of that connection.

Article

This article provides marketers with information and guidance on digital, mobile and social media.

Opinion

India has long been touted as one of the major growth areas and opportunities for brands across the globe.

News

When Warc unveiled the Warc 100 in July 2014, it attracted a lot of attention, with advertisers and agencies keen to see where they featured in the ranking of the world's best marketing campaigns, based on performance in effectiveness and strategy ...

Article

This webinar explores the rules, regulations and cultural barriers of India, one of the world's most attractive growth markets today.

Opinion

We all know that the impact of digital technologies has changed businesses profoundly. It has created an exciting time for leaders who can create new operating models, strategies and approaches.

Opinion

I’m a fan of travelling in style, so the concept of ‘matching luggage’ appealed when marketers first responded to channel proliferation with a drive to integrate their communications by using the same look and feel.

News

NEW YORK: Effectively using social media could help pharma brands shake off their conservative image and showcase the innovative and essential work they do, a leading executive from Novartis International has argued.

Article

This event report sets out how Novartis, the pharma giant, has progressed on social media in an industry subject to tight regulation and considerable scrutiny.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway Corp. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the pharmaceutical market.

Case Study

This case study shows how a social campaign raised awareness of Chronic Obstructive Pulmonary Disease (COPD), the seventh leading cause of death among men in Japan.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.

Article

This Company Profile from Euromonitor provides key details and analysis of Merck KGaA, the owner of brands such as Seven Seas and Cabion.