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Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.

Article

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.

Article

The Association of National Advertisers (ANA) has attempted to drive change in the marketing ecosystem, and has seen many areas of success as a result of these efforts.

Article

Pharma brands must adapt to an increasingly complex digital future, with non-traditional players like Amazon offering invaluable guidance to health-related companies.

Case Study

Publicis LifeBrands, a healthcare advertising agency, helped a multinational pharmaceutical company (unnamed) transform one of its drug products into a true brand.

News

BEIJING: An innovative digital business is shaking up the healthcare sector in China by offering a platform service for drugstores, hospitals and individual customers.

Case Study

Novartis Turkey, a healthcare company, was able to increase awareness for Multiple Sclerosis (MS) in Turkey by creating an original TV Series focused on MS.

Case Study

Novartis Pharmaceuticals, a multinational pharmaceutical company, launched a completely digital global campaign to support its new search engine extension that provides real-life content about Multiple Sclerosis (MS).

Research Paper

This paper assesses the performance and potential of the Latin American market research industry in relation to three B2B sectors: Healthcare, Agriculture, and Construction and Mining.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Research Paper

This paper argues for the evolution of the role of video in qualitative research, given that half of the human brain is dedicating to visual function.

Article

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

Case Study

Elanco, an animal health organisation, completed the acquisition of Novartis Animal Health by creating communications that welcomed its employees and highlighted the new brand's values in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Pfizer Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the pharmaceuticals market.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Article

This Company Profile from Euromonitor provides key details and analysis of JCB Co Ltd, the owner of brands such as Tylenol, Zyrtec and Nicorette.

Case Study

This case study demonstrates how Didier Drogba, the Ivorian football star, raised awareness about malaria in Africa and its impact on poverty.

Article

This Company Profile from Euromonitor provides key details and analysis of Boehringer Ingelheim GMBH, the owner of brands such as Flomax.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser Group, the owner of brands such as Strepsils.

Research Paper

This paper applied the old Indian concept of Jugaad - doing more with less - to market research to reduce costs and time taken to reach conclusions.

Research Paper

The paper describes the development of a tool to measure the emotional connection consumers have with PwC's Global Top 100 Organisations, and assesses the added value of that connection.

Article

This article provides marketers with information and guidance on digital, mobile and social media.

Opinion

India has long been touted as one of the major growth areas and opportunities for brands across the globe.

News

When Warc unveiled the Warc 100 in July 2014, it attracted a lot of attention, with advertisers and agencies keen to see where they featured in the ranking of the world's best marketing campaigns, based on performance in effectiveness and strategy ...