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Article

This article explains how financial services brands can protect themselves from fintech disruption by digitally evolving.

Research Paper

This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.

Article

This article provides advice from leading CEOs on how to reach the top of the corporate ladder from a marketing background.

Opinion

Paul Wilson was a Warc Media Awards judge on the Effective Use of Tech category. There is no doubt that technology is changing the world of communications.

News

GLOBAL: BBDO NY and MediaCom have won the Grand Prix in two categories in the Warc Media Awards for their work for confectionery maker Mars.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

News

GLOBAL: Procter & Gamble-owned personal care brand Old Spice, charity Cancer Research UK and Australian mental health foundation Headspace have won Golds in the Effective Use of Tech category in the Warc Media Awards.

News

GLOBAL: Philips China, Brooke Bond Red Label and Destination Canada have won Golds in the Best Use of Data category in the Warc Media Awards.

Article

This event report explores how marketing can and should adapt to a period of relative maturity in connected technologies, and how purpose and meaning cut through the clutter and distraction.

Article

This article reports on the findings of Effectiveness Week 2016, an IPA event that brought together senior marketers and decision-makers from both agencies and clients, and examines the opportunities it provided.

Article

This article offers seven industry insights into marketing including that leadership skills must be learned ant that it is equally important to be aware that the product is at the heart of most marketing successes.

Article

This article details how Aviva, the UK insurance brand, left behind it's successful and effective marketing and acquisition approach, by focusing of future-proofing through being digital-first.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the marketing opportunities offered by artificial intelligence (AI) including insight generation, chatbots, digital personal assistants and optimisation of media buying.

Article

This article summarises Warc's Toolkit 2017, a guide to six key challenges for brands in the coming year.

Case Study

This case study details how Aviva, a British insurance company, drove greater salience of its car insurance by creating emotional connections with its consumers in the UK market.

Article

This article examines the differences between advertising on social media and TV, and how these two very different approaches can be made to work together for a more powerful result.

Case Study

This case study explains how Aviva, the insurance company, challenged people to show how safely they drive and increased its car insurance sales in the UK.

Case Study

This case study details how Three Mobile, a telecommunications company, increased sales and engaged shoppers during the Christmas period in Ireland.

Case Study

This case study describes how Lucozade, the global sports drink brand, leveraged its sponsorship of the Irish Rugby team during the 2015 6 Nations campaign, and involved fans as the '16th player' by testing their conversion skill.

Opinion

We’re getting ready to launch Toolkit 2017, our guide to six trends we think will have an impact on marketing in the year ahead.

Case Study

This case study shows how Aviva, an insurance company, created a hidden camera TV short series to illustrate the dangers of reckless driving.

Case Study

This case study describes how UK insurance company Aviva refined its approach to budget-allocation decisions across digital channels by employing machine-learning techniques.

Case Study

This case study describes how UK insurance company Aviva used its app data to move away from straightforward car insurance-focused communications to a "Make the UK Roads safer" positioning in a bid to stop sales sliding.

Article

This article previews the November issue of Admap, looking at what financial services brands must do to stay relevant in an age of fintech startups.

Article

This article examines what financial services brands can do to engage otherwise disengaged customers in their own financial health - a difficult task, as most people don't like to contemplate something so complex and boring.