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Article

This event report addresses how Alaska Airlines, the air carrier, uses sponsorship to enhance its brand goals.

Opinion

It was American President Eisenhower who famously spoke of "unwarranted influence." At the time he was talking about the military-industrial complex.

Opinion

It looks as if US Airways and American Airlines are going to merge very soon. That merger would put them ahead of Delta (that purchased Northeast, then merged with Western, bought Pan Am routes, and finally merged with Northwest) and United (that kept it simple and just merged with Capital with Continental).

Opinion

Who would you describe as your core community? Your family? Your Facebook friends? Your professional network? The members of your Tolkien role-playing group? Community has become a complex and confusing word over the past few years.

Article

Society has become much bigger than the people on our street, but our interactions have become much more specific, based on shared passions, context or crises.

Case Study

Mass consolidation in the airline industry left Virgin Atlantic facing a new breed of global competitor.

Article

'Open innovation' was first written about in 2003 by Henry Chesbrough, a professor at the Haas School of Business, but it is making the transition from being a business concept to the mainstream of business practice.

Case Study

Some people think there's nothing in Montana. The Montana Office of Tourism and its agency partners took that perception and created a campaign to attract the Geotraveler, a target audience who appreciates Montana's nothingness.

Article

This paper provides an overview of the global air transportation industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global data processing services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the virtual reality industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the specialty coffee industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Opinion

American, United, Continental, and US Airways all boosted fares on flights within the lower 48 states by $10 per round trip.

Case Study

The founders of Balance Water, a niche-market, wellbeing water product, wanted to take their brand mainstream.

Case Study

In late 2009, the Spanish Regional Ministry of Tourism wanted to upgrade the image of the Canary Islands as a tourist destination from downmarket to a more sophisticated level.

Case Study

U.S. Bank needed to win over credit card customers it stood to lose when its airline cobranded card was discontinued, due to an airline merger.

Case Study

The three-hour drive between Seattle and Portland is awful. As bad as it is, most people would still rather drive than fly.

Case Study

Travel advertising is dominated by promises of certainty. It was determined what made Ireland special were those moments in a holiday that were least expected.

Article

This article discusses the findings of Brand Keys' 2008 Customer Loyalty Engagement Index Rankings 2008.

News

MOUNTAINVIEW, California: Google is facing growing unrest among its larger online advertisers over its perceived tardiness in tackling the problems of "piggybacking" - a practice whereby smaller marketers lure web users to their own sites by ...

News

LONDON: Willie Walsh, chief executive of British Airways, has said he would like US giant Continental Airlines to join his company's alliance with American Airlines – and that he may be willing to apply for immunity from US antitrust laws to help ...

Article

This article illustrates how successful multi-channel campaigns use both new and established channels.

Article

Thomas Cook is the third largest vertically integrated travel group in the UK and Ireland, with its own travel sales channels, tour operations and airline.

Article

This article describes how loyalty programmes can be managed and optimised to as to give the best return on investment.

Article

Marketers are returning to the great outdoors. Frustrated by the declining ability of television to deliver mass reach that is cost-effective, advertisers are putting renewed emphasis on reaching people when they’re away from home.