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Article

Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.

Case Study

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia to reverse visitor declines to Flanders Fields' WWI battlefields.

Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Case Study

Hangar 1 Fog Point, a vodka brand, launched a vodka made out of fog in order to penetrate the US market during a time when parts of it were affected by drought.

Case Study

Dinty Moore, a food company, sought to halt its declining sales by regaining awareness and relevance with US consumers on a $1.1m budget.

Case Study

Hulu, an American entertainment company, increased awareness and viewership of 'The Handmaid's Tale' in the US by launching a campaign that showed the worrying similarities between the fictional dystopian society in the show and real society.

Case Study

Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

Case Study

Tyson Foods, an American multinational corporation, increased sales in the US during the back-to-school period by launching Halloween food for adults that got them to move past just purchasing kids' treats.

Case Study

HP, an information technology company, launched a campaign in the US to generate broader awareness of printer security and reinforce its commitment to provide PC security.

Case Study

The Coca-Cola Company, an American corporation, manufacturer and retailer, alongside Mondelez International and Hershey, launched a partnership to offer food and beverage ideas to differentiate themselves from competitors in the US.

Case Study

The US Air Force launched a campaign involving VR and 360 videos to help raise awareness of its special operations.

Case Study

Equality NC, an LGBT rights advocacy group, launched a campaign to gather votes and drive out a sitting US senator who had passed a discriminatory bill.

Case Study

Big Brothers Big Sisters of Tampa Bay, a brand that provides support to children facing adversity, launched a clickbait campaign in the US to get Big Brothers to sign up to its programme.

Case Study

The US Army, the land warfare branch of the United States Armed Forces, created a video ad with secret messages and puzzles in order to recruit white hat hackers who want to use their skills for good.

Case Study

Glade, a brand of household air fresheners, launched its new Glade Plugins Car product in Walmart in the US by placing displays throughout the shopper experience.

Case Study

Aveeno, a US skincare and haircare company, utilised data on preexisting customers to induce loyalty for the brand in the US.

Case Study

Xfinity, a subsidiary of global telecommunications conglomerate Comcast, launched a new mobile destination in store to increase sales in the US.

Case Study

BP, a British multinational oil and gas company, increased brand recall among a new target audience in the US by turning its petrol pumps into interactive gaming stations.

Case Study

Whirlpool, a home appliance provider, was able to improve attendance for the 39 US schools involved in its Care Counts campaign by providing them with washing machines and dryers.

Case Study

MailChimp, a marketing automation platform, launched a campaign in the US based on a meme that was created after its brand name was mispronounced on the popular podcast Serial.

Case Study

Virgin Atlantic, an airline company, utilised changes in the dollar–sterling exchange rate, which was in the US's favour, to increase US travellers flying into the UK to reverse the negative effect of Brexit on British travelers.

Case Study

MoonPie, an American confection made by Chattanooga Bakery, increased its sales by declaring itself the official sponsor of the 2017 Solar Eclipse through humorous online content.

Case Study

Budweiser, a beer brand, increased brand relevance among Western hockey fans by creating goal-synced beer glasses in Canada.

Case Study

Farmers Insurance, an insurance company, stood out in a noisy category in the US by creating a video campaign that showed its target audience the crazy accidents it has handled.

Case Study

Adidas Originals, a sportswear brand, launched an original song and music video to encourage young people in North America to be creative, which coincided with the release of its new sneaker, NMD.