Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

75 results found
Sort by

Case Study

Romano, a men's shampoo brand, increased revenue by challenging the position of men in Vietnamese society in a social media campaign.

Article

This article reveals the books that influenced Peter Reid, CEO a MSQ partners.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

News

HONG KONG: Males born after 1990 have become almost as important to the growth of cosmetics in China as their female peers, analysts have uncovered.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Case Study

This case study describes how Wild Stone, an Indian deodorant brand, overtook the market leader Axe to become the number 1 brand in the gas-based deodorant category in India by challenging existing preconceptions.

Case Study

This case study shows how Vaseline Men, a grooming brand, highlighted the product's healing capabilities with a digital campaign that focused on Thai men's worst fears.

Article

This article describes best practice for marketing effectively in today's multicultural United States, where roughly 40% of the population is non-white, constituting a big demographic shift; at their core, marketer's problems arise from siloing by profile.

Research Paper

With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.

Article

This article describes the best practices and principles to keep in mind when marketing to men, a group changed by recent history; ideas of masculinity and roles in society have changed - marketing must change also.

Article

This article argues that brands need to innovate in their product offering and marketing to match the growing trend for consumers to trial and review beauty products via digital devices and social media.

Article

This event report looks at how skincare brand Nivea has successfully adapted its global marketing approach, based on empathy and the use of technology, to guide product development and executions in local markets.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel KGaA, the owner of brands such as Dial, Right Guard and Schwarzkopt.

Case Study

This case study explains how Oriental Princess, a Thai cosmetics brand, took a unique approach in a highly competitive and highly censored environment by communicating its limited edition Reflection range via a murder mystery.

Case Study

This case study describes how Garnier Men launched Garnier Men AcnoFight - the first ever anti-acne facewash for Indian men.

Case Study

This case study describes how Unilver, the FMCG company, used interest based segmentation to promote its male grooming products in Malaysia.

Case Study

This case study describes how Nivea, the personal care brand, launched a deodorant range in Australia, where it is better known for its skincare than its deodorant expertise.

Case Study

This case study demonstrates how the global "Axe 2012" campaign for Axe, the Unilever male deodorant brand, grew value share in Argentina and Mexico.

Article

This article discusses Added Value's Cultural Traction 2013 survey interviewed over 60,000 people about 160 brands to find out which ones are culturally relevant and future-focused.

Article

This article looks at how the global boom in smartphone ownership is changing the retail landscape and the way consumers shop.

Article

This report looks at how UK consumers interact with consumer goods brands and the opportunities this represents.

Article

Online clicks of web display ads have virtually no correlation with sales conversion, according to data sources including Microsoft and comScore.

Case Study

In 2011 Axe, Unilever's male fragrance brand, experienced stalling growth and a generation of young men who were not engaging with the brand.

Case Study

In Hong Kong, many people limit their use of deodorants to the summer and sports. Rexona therefore wanted to establish use of its deodorants as an 'everyday habit'.