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Article

Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.

Case Study

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

News

NEW DELHI: Maruti Suzuki’s dominance of the India car market has left many international mass manufacturers struggling to establish themselves with the modest aspiration of a 5% market share eluding most of them.

Case Study

Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.

Case Study

Automotive brand Nissan Middle East created a new industry benchmark for automotive desert performance.

Case Study

Infiniti, the premium brand extension of Japanese auto manufacturer Nissan, used a mix of digital, radio and OOH to revive interest in a historically successful offer in the UAE.

News

TOKYO/BEIJING: Toyota, which vies with Renault-Nissan and Volkswagen to be the world’s largest automaker, is reported to be in the process of slashing its sales and marketing costs as it seeks to shift resources into research and development.

Case Study

Car brand Volkswagen used online videos based on real-life customer queries to launch its Tiguan model in Russia.

Research Paper

Mainstream brands are increasingly introducing environmentally-friendly lines to compete with successful niche "green" brands, but are there unique challenges for mainstream brands that go green? The authors posit that mainstream brands' green offerings can suffer when the environmental-friendliness of the product is promoted through visual cues at the point of purchase.

Case Study

Car brand Chevrolet created five car marque ambassadors and a 360-degree campaign around them to update the brand and boost sales in Mexico.

Research Paper

Introduces the initiatives of Marketing Research 2.0 (MR2.0), a voluntary group of professionals who are either suppliers or clients in Japan's MR industry, and illustrates a case of successful collaboration between suppliers and clients in Japan.

News

LONDON: Campaigns from Royal Caribbean International, adidas, and Nissan are among the 21 from around the world that have been shortlisted for the WARC Awards' Effective Innovation category.

Case Study

Nissan, the car manufacturer, created a new measurement – Camelpower – to showcase the capabilities of its off-road car models in the Middle East.

Gunn Report

Contains the creative for the 'INFINITI Q50S - Unleash Your Potential' campaign for Infiniti by the agency OMD in Dubai.

News

DUBAI: As Saudi women gain greater freedom and push the boundaries of convention in the kingdom, advertisers need to rethink their approach to how they reach and engage with these consumers, according to a leading marketer.

Article

Change is coming to Saudi Arabia, including greater freedoms for women, and brands will need to adapt to the new circumstances.

News

LONDON: The final group of judges for the WARC Prize for MENA Strategy, a set of awards with a total $10,000 prize fund to recognise the best strategic thinking from the Middle East and North Africa, includes senior figures from Nissan, Mindshare, ...

News

TORONTO: A campaign by Cossette for SickKids Foundation, a children’s hospital in Toronto that gave donors a ‘winning’ charity to support has won the Grand Prix at the CASSIES Awards, Canada’s only industry awards ...

Case Study

Nissan, the automobile manufacturer, emphasised the off-road capabilities of its Rogue crossover utility vehicle (CUV) to increase sales in Canada.

News

SINGAPORE: Early adopters of electric vehicles may have been motivated by environmental concerns, but a leading Nissan executive says the next generation of EV consumers are driven by the experience – and so marketing to them must emphasise ...

News

CHENNAI: Datsun, the Japanese auto brand, is focusing on accessibility to attract a target audience of younger consumers in lower tier cities across India as it aims to take a 5% share of the market.

Research Paper

The US Advertising Research Foundation commissioned a study to prevent widespread adoption of mobile ad-blocking software.

Case Study

Car maker Hyundai launched the new B-SUV Creta car in Brazil leveraging its brand reputation.

Article

Highlights the broad range of very different initiatives, all of them grounded in behavioural science, which all have the ultimate outcome of reducing fuel consumption.

News

CANBERRA: Sales of sport utility vehicles (SUVs) have overtaken those of traditional passenger cars in Australia for the first time, in a development that the country’s official automotive body has described as a “demonstrable shift in ...