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News

Nissan was the first automaker out of the starting blocks last year when it was announced that women would be permitted to drive in the Kingdom of Saudi Arabia, but the brand’s strategy is based on a marathon not a sprint.

Article

Lessons from winners in the 2018 WARC Prize for MENA Strategy, including Nissan and Coca-Cola.

News

The Middle East and North Africa is chronically under regarded by the marketing world at large. With WARC’s second MENA strategy report, we have taken a deeper look at the region’s best campaigns.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

Case Study

Auto brand Nissan Philippines used a web-based campaign to drive footfall to the showroom and increase sales.

Opinion

Hall & Partners’ Ziad Skaff shares what he’s learned from two years of judging the WARC Prize for MENA Strategy.

Opinion

Gender equality has made great strides in MENA’s marketing, although J. Walter Thompson Gulf’s Regional Planning Director, Mona Elsayed, suggests there is scope to be even more progressive.

Case Study

Nissan Canada, a car manufacturer, used the re-launch of the Nissan Rogue to earn a greater share of the crossover utility vehicle (CUV) segment via compelling long-form storytelling.

Case Study

Heineken, a beer brand, increased brand loyalty and made the UEFA Champions League (UCL) games a more important occasion by enlisting football manager José Mourinho to spread the message to football fans globally.

Case Study

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

Case Study

RCI Banque, an automotive financing and insurance company, increased customer registrations in Brazil by sending personalised video manuals to drivers the day after their new car purchase.

News

A campaign for automaker Nissan by Spark Foundry and In the Company of Huskies has won the ADFX Grand Prix, Ireland’s premier advertising effectiveness award.

Case Study

Nissan, a multinational automobile manufacturer, revitalised a dying car in a declining segment by launching a film in the Republic of Ireland, which broke category conventions and shattered preconceptions of its brand.

Article

Mass personalisation is considered the ‘holy grail’ of marketing communications. This article offers practice advice on using data to effectively target and retain customers using the ‘fish, catch, keep’ model.

Article

Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

News

LONDON: Nissan has won the 2018 WARC Prize for MENA Strategy thanks to a campaign by TBWA\RAAD promoting the desert performance of the automaker’s SUV range.

Article

Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user's experience.

Research Paper

This study examines how advertisement typicality influences the capacity of sponsorship to transfer an image from a sporting event to a brand overtime.

News

JERSEY CITY, NJ: Six-second television ads offer a concentrated branding opportunity for marketers, according to a study by Turner, the media company, and Nielsen Consumer Neuroscience, the research firm.

Article

Turner Broadcasting Co., the media group, and Nielsen, the research firm, partnered to assess the effectiveness of six-second ads.

Research Paper

Consumers' online activities such as keyword searching and writing reviews can provide valuable information that reflects their perception of the market.

News

TOKYO: The relationship between client and agency must evolve as the marketing landscape does, according to a senior executive at automotive manufacturer Nissan.

Article

Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.

Case Study

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

News

NEW DELHI: Maruti Suzuki’s dominance of the India car market has left many international mass manufacturers struggling to establish themselves with the modest aspiration of a 5% market share eluding most of them.