Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

273 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Case Study

UBISOFT, a gaming brand, reinvented the ‘Just Dance’ game in Europe by producing a campaign that reminded gamers of the social power of dance.

Research Paper

This article looks at trends in internet usage, tech ownership and connected home in Q2 of 2017.

Article

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Article

This article explores the value of both salience and differentiation, the importance of the latter is often disagreed on by marketers.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This article provides an overview and analysis of Pokémon GO, a mobile game that blends real-life environments with digital components such as sound and animation, and that is predicted to be a tipping point for augmented reality technology.

Article

This article presents the views of five industry experts on the future of augmented reality, following the success of the mobile game Pokémon GO, and recommendations for brands looking to enter this field.

Article

This article gives recommendations for brand positioning, the process of establishing a clear belief and an ambitious future vision - recently, its most popular incarnation has been the 'brand purpose'.

News

TOKYO: McDonald's, the quick service restaurant chain, has become the first brand to roll out a Pokémon GO partnership after the game launched last week in Nintendo's native Japan.

Opinion

This guest post is written by Timo Tuominen, senior software consultant at digital innovation consultancy Futurice.

Article

This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.

News

TOKYO: As mobile game Pokémon Go takes off, Japan-based gaming company Nintendo's share price spiked more than 20% in just one day and brands are looking for ways to tap into the craze.

Article

This article argues that the way brands should adapt to the era of personalization is by taking advantage of their mythodological capabilities by creating stories that can become adaptable when shared with others.

Opinion

This post is by Kelvyn Gardner, Managing Director of the Licensing Industry Merchandisers' Association.

Article

This Company Profile from Euromonitor provides key details and analysis of Nintendo Co Ltd. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Article

This Company Profile from Euromonitor provides key details and analysis of Microsoft Corp, the owner of brands such as Xbox.

Research Paper

The purpose of this paper is to expand the domain of brand positioning measurement by demonstrating how network analysis techniques are used in brand positioning research.

Research Paper

How do certain cues influence pass-along behavior (re-Tweeting) of brand messages on Twitter? Analyzing 19,343 global brand messages over a three-year period, the authors of this article found that informational cues were predictors of higher levels of re-Tweeting, particularly product details and links to a brand's website, social network sites, and photos or videos.

Article

This Company Profile from Euromonitor provides key details and analysis of Sony Corp, the owner of brands such as Playstation.

Article

This event report demonstrates how Shell Lubricants, which manages brands like Pennzoil and Quaker State, achieved heightened marketing flexibility using corporate trade.

Article

This article describes an open-ended research technique that was used to generate insights about 'adult sharing' when traditional methods were no longer useful.

News

GLOBAL: Politicians can learn from marketers as a new study suggests country identity and reputation should be managed in the same way as a corporate or consumer brand.

Case Study

This case study describes how Kia Motors Australia built deeper engagement with target consumers and improved perceptions around Kia's quality and innovation credentials through maximising the impact of its Australian Open Tennis sponsorship.

Article

This Company Profile from Euromonitor provides key details and analysis of toys and games retailer, Toys R Us.