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Opinion

Gen Z is the demographic coming of age now: fluent in digital communications, socially aware, and more cautious online – they are quite different from millennials.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Article

Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.

News

Nike, the US sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience.

Article

Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.

Opinion

The New Year has traditionally been about making predictions about all the new stuff the industry will do, all the new tech, new companies.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

Global strategies, campaign updates and trends in the TV industry.

News

HSBC, the financial-services giant, believes that using robots in bank branches can help fuel interest in the retail arm of its business, as well as driving other benefits for its brand.

Article

Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.

Article

HSBC, the financial-services provider, used an innovative, customer-facing robot to drive various core metrics at its flagship branch in New York City.

Opinion

Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously bounce back.

Opinion

We Are Social’s ‘not another trends report’ is a dispatch from the changing social space. CSO, Mobbie Nazir takes us through some of the key trends.

Article

Brands can make their assets work harder if they follow certain key rules – Martin Guerrieria, Global BrandZ Research Director at Kantar Millward Brown, explains their influence.

Opinion

Today’s culture of ‘either/or thinking’ is omnipresent from fat-shaming to gender issues, Brexit and Trumpism – whatever the topic, polarised views are the norm.

Research Paper

Twitter, a social network brand, partnered with IPG Mediabrands, a media brand, to launch a research project that shows how Twitter has an effect on the way we communicate.

Case Study

Cheetos, a brand of snacks, used the nostalgia trend to connect with young adults in Brazil.

Article

Google’s BrandUnit, a unit of the tech company that helps brands and agencies, has studied thousands of YouTube ads via machine learning.

Article

Explains how businesses across all industries will continue to expand their offerings in 2019 to meet unprecedented growth in the wellness economy and provides tips on how brands can succeed.

Article

Explores some of the manifestations of Asian millennials' influence and what they could mean for marketers in 2019.

Opinion

In December 2017, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2019.

News

The use of strategic partnerships can become an important way of building a brand – by helping meeting consumer needs in innovative ways and creating meaningful difference, according to a BrandZ executive.

Article

SickKids, the children’s hospital, has used a powerful storytelling approach to help achieve its core goals.

Article

Details why and how leading brands continue to raise the bar on expectations for customer experience at every touch point – both online and offline – by seeking strategic, long-term partnerships.