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Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Case Study

This case study describes how Vype, the e-cigarette brand, launched in the UK, France, Italy, and Poland, by rejecting conventional vaping ads that replicated 20th century tobacco advertising.

Article

This Company Profile from Euromonitor provides key details and analysis of JCB Co Ltd, the owner of brands such as Tylenol, Zyrtec and Nicorette.

Case Study

This case study demonstrates how an office design for GlaxoSmithKline Consumer Healthcare (GSK CH), a division of the pharmaceutical company, improved performance, awareness of the company's vision and brands, and staff pride among employees in the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of Merck KGaA, the owner of brands such as Seven Seas and Cabion.

Article

New Models of Marketing Effectiveness analyses the database of entries from the IPA Effectiveness Awards in order to assess the effectiveness of traditional integration, and the question of whether the looser, more conceptual approaches can deliver better business results.

Article

This paper provides an overview of the smoking cessation products and services industry, primarily in the United States.

News

NEW DELHI: Johnson & Johnson, the healthcare and pharma group, is looking to roll out more major brands and new products to drive growth in India.

Case Study

With the arrival of the financial crisis in 2008, Barclays were forced to evolve their value-led communications model.

Case Study

This integrated GSK anti-smoking campaign aimed to inform consumers about Nicotine Replacement Therapy - a sector with low differentiation and a high degree of customer confusion.

News

NEW YORK: Wal-Mart and Procter & Gamble are examples of brand owners which have found "one way to compete", helping them successfully stand out from the competition.

Research Paper

This presentation explores the likelihood that advertising will travel successfully from one country to another, with a specific focus on the impact of cultural differences between Latin American countries.

Case Study

Pfizer wanted to launch Champix, a new smoking cessation treatment available only through a doctor's prescription.

Article

Multinational companies have been marketing internationally for decades. But huge strides in the living standards of Asian and Latin American markets combined with the globalising influence of the internet, TV formats, films, entertainment, creates a series of issues and challenges for global brands.

Case Study

This case describes Pfizer's launch of Champix, a new prescription-only smoking cessation treatment that works in a different way to nicotine replacement therapies (NRT).

Research Paper

The article reports a research study into the relationships women around the world have with their handbags, and what the bags mean to them.

Case Study

This campaign for the launch of Pfizer Consumer Healthcare's Nicorette Gum Handy Pack - which helps people to stop smoking - won gold at the 2007 DMA Awards in the field marketing category.

Article

Outdoor advertising currently takes only a small percentage of adspend in the US, but is also one of the fastest-growing advertising sectors.

Article

Neil Dawson, of Hurrell & Dawson and deputy convenor of the judges for the 2006 IPA Effectiveness Awards, looks at the lessons that can be drawn from the entries of the 30 winners.

Article

This article offers advice on writing case studies involving multi-national campaigns. Three specific hints are given and explained: 1) be explicit about the objective of the campaign; 2) all case studies need empirical substantiation and 3) rewrite, more than once.

Article

This article reviews the 2006 IPA Effectiveness Awards, covering a wide range of issues, product/service categories and thinking about media and channels.

Case Study

Benylin had long been holding a 12% dollar share in the cough/cold/flu/sinus category, but there were signs that the long-running 'Doctor Recommended' campaign was starting to soften.

Case Study

NicoDerm CQ, a sticky patch that adhered to the skin and delivered a steady flow of nicotine to help ease the physical withdrawal symptoms associated with quitting smoking, was introduced by its manufacturer, the pharmaceutical company SmithKline Beecham, as a prescription drug in 1991.

News

NEW JERSEY: Johnson & Johnson's $16.6 billion (€13.2bn; £9.1bn) deal to buy the consumer product unit of US pharma giant Pfizer has resulted in media agency Carat waving goodbye to the latter's North American $400 million-plus buying and planning ...

Case Study

This paper discusses the 2001-04 multi-country campaign for Nicorette, the quit-smoking aid from Pfizer.