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Case Study

Confectionery brand Alpenliebe used a TV, print and digital strategy to introduce a price hike in India.

Research Paper

This paper explains and shares findings from Youth in Flux, a global integrated research project for Viacom, owner of TV channels such as MTV and Comedy Central, who wanted a better understanding of its younger audiences' attitudes and aspirations.

News

MUMBAI: A focus on local, quality content has helped Nickelodeon, the Viacaom18-owned channel, become India’s leading children’s channel.

Article

This article explores how brands can build cultural resonance through storytelling and engage with people on both TV and social media, using the example of pop singer Justin Bieber.

Case Study

This case study shows how Alpenliebe Juzt Jelly, a candy brand, turned its declining Indian sales numbers around by refocusing its target audience from children to adults.

Case Study

This case study shows how Nickelodeon, the US cable network, launched its 'experimental' kids TV series, Every Witch Way, and took it to 'hit level' among girls 6-11 with a cross-platform content strategy.

Case Study

This case study describes how Appy Kids Drinks, a healthier kids' drink brand in the UK, increased its sales by developing a brand presence with interactive packaging.

Article

This article, taken from the Warc Toolkit 2016 report, looks at the influence of the demographic known as Generation Z (generally defined as those under 18), or Gen Z.

Case Study

This case study describes how ExxonMobil, a multinational gas and oil corporation, launched a communications campaign in the US to promote engineering as a degree and career choice.

Article

This article discusses recent global statistics, research and insights into mothers.

News

CAMBRIDGE: The growing popularity of online streaming and on-demand services poses a serious challenge to traditional UK broadcasters, the chief executive of media giant Viacom has warned.

News

NEW DELHI: Children's TV channels in India earn as much as 10% of their revenues from brand integrations and there is potential for this sector to grow further, according to industry figures.

Article

This report explores how big data can be used by broadcasters to improve their services, building on the views of key decision makers from 14 major media groups.

Article

This event report breaks down how Netflix, the on-demand streaming service, enhances the customer experience.

News

NEW YORK: Sony, the Japanese technology giant, has become the latest challenger to traditional TV providers in the US after it announced the launch of a new TV streaming service.

Article

This event report looks at a range of issues marketers need to consider when marketing to children.

News

MUMBAI: India's TV broadcasters have been ramping up their advertising expenditure in digital this past year to the point where it may now account for up to one quarter of the total.

Research Paper

This paper sets out research undertaken by Viacom International Media Networks (VIMN) in Northern Europe to better understand the lives and needs of millennials, how these build into trends and how VIMN can best serve this group.

Case Study

This case study explains how Johnson's Baby, the baby care brand, strengthened its equity among Indian mothers via a CSR activity.

Research Paper

Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing it is unclear whether they have the knowledge and skills necessary to undertake this role.

Research Paper

Children spend the majority of their leisure time watching screens of various kinds (television, computer, mobile phone, tablet) through which they can potentially be exposed to many commercial messages.

News

MUMBAI: Nickelodeon, the children's television channel, is exploring ways to extend its reach among the target audience and to bring more advertisers on board as a result.

Research Paper

This paper describes research into the attitudes, expectations and hopes of children aged 9-14 in Latin America, focussing on Mexico, Brazil and Argentina.

Research Paper

Traditional market research methods that rely on explicit respondent feedback, such as focus groups or surveys, often fail to detect the deep-seated, often subconscious, emotions towards brands that reside in consumers’ minds.

Research Paper

This paper presents the findings from research by Viacom International Media Networks, the television network, into the millennial generation in 32 countries worldwide.