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News

CHICAGO: Nickelodeon, the media company, is tapping into the power of nostalgia in a bid to strengthen its relationship with millennial consumers who retain an abiding passion for the television shows of their youth.

News

CHICAGO: Nickelodeon, the media company focused on children, uses four “pillars” to guide its strategy in areas such as brand activation and extensions.

Article

Nickelodeon, a media enterprise focused on kids, relies on various brand “pillars” in building the strength of its core assets.

Article

Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.

Case Study

Cartoon Network, a cable and satellite television channel, increased local relevance in the African market by introducing South African singer, Toya Delazy, as the fourth PowerPuff Girl.

News

MELBOURNE:  94% of Australian kids feel happy – a full 9% higher than the global average –according to new research by Nickelodeon.

News

NEW DELHI: The children’s TV genre in India is expected to grow at least in line with the wider TV market this year, despite a minority watching kids’ TV channels, according to industry figures.

News

NEW YORK: Social media is making some sectors move faster and faster, and toymakers are the latest to feel the heat of fast-moving trends.

News

NEW DELHI: Walt Disney’s landmark $52.4bn deal with 21st Century Fox made headlines around the world last week and India is one of the major markets where it is likely to have far-reaching implications.

News

LONDON: As marketers come under constant pressure to deliver ROI while doing “more with less”, a leading brand strategy consultant has outlined four ways by which this can be achieved.

Article

As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.

Article

Kids are increasingly influential in their parent’s purchase decisions as gender roles and relationships change in families.

Case Study

Confectionery brand Alpenliebe used a TV, print and digital strategy to introduce a price hike in India.

Research Paper

This paper explains and shares findings from Youth in Flux, a global integrated research project for Viacom, owner of TV channels such as MTV and Comedy Central, who wanted a better understanding of its younger audiences' attitudes and aspirations.

News

MUMBAI: A focus on local, quality content has helped Nickelodeon, the Viacaom18-owned channel, become India’s leading children’s channel.

Article

This article explores how brands can build cultural resonance through storytelling and engage with people on both TV and social media, using the example of pop singer Justin Bieber.

Case Study

Shopkins, a toy brand owned by Moose Toys, used an influencer strategy focused on YouTube to increase sales in the US.

Case Study

This case study shows how Alpenliebe Juzt Jelly, a candy brand, turned its declining Indian sales numbers around by refocusing its target audience from children to adults.

Case Study

This case study shows how Nickelodeon, the US cable network, launched its 'experimental' kids TV series, Every Witch Way, and took it to 'hit level' among girls 6-11 with a cross-platform content strategy.

Case Study

This case study describes how Appy Kids Drinks, a healthier kids' drink brand in the UK, increased its sales by developing a brand presence with interactive packaging.

Article

This article, taken from the Warc Toolkit 2016 report, looks at the influence of the demographic known as Generation Z (generally defined as those under 18), or Gen Z.

Case Study

This case study describes how ExxonMobil, a multinational gas and oil corporation, launched a communications campaign in the US to promote engineering as a degree and career choice.

Article

This article discusses recent global statistics, research and insights into mothers.

News

CAMBRIDGE: The growing popularity of online streaming and on-demand services poses a serious challenge to traditional UK broadcasters, the chief executive of media giant Viacom has warned.

News

NEW DELHI: Children's TV channels in India earn as much as 10% of their revenues from brand integrations and there is potential for this sector to grow further, according to industry figures.