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Case Study

Visit Finland, the official travel guide for Finland, and Finnair, a Finnish airline, launched a digital campaign in the UK and Germany to encourage millennials to visit Finland for a winter vacation.

Case Study

This case study shows how The Heart Foundation, a heart disease organisation, successfully changed New Zealander's behaviours towards heart attacks using an effective TV ad campaign.

Case Study

This case study describes how New Zealand Police portrayed frontline policing as a possibility for under-represented parts of the community by communicating an attribute fundamental to good policing: care.

Case Study

This case study describes how The Heart Foundation, a New Zealand charity for heart disease awareness, created a challenge, 'The Heart Attack Act' that taught people how to recognise heart attack symptoms.

Case Study

This case study describes how Ziera, the New Zealand women's footwear brand, repositioned from its comfort over style history, into a smart, empowering choice that embraced both style and comfort.

Case Study

This case study describes how Water Wipes, a baby wipe brand, used a simple, stripped back campaign to explain that its products are chemical free and appeal to new mums in the UK and Ireland.

Case Study

This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.

Article

This paper provides an overview of segmentation and the way in which it is used to identify groups of potential customers who are clustered around common, identifiable traits, and to understand how they may best be reached and how they will respond to different messages and appeals.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Gunn Report

James Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail": a Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

Case Study

This case study shows how Land Rover, a car manufacturer, reuniting four New Zealand car owners with their 'first love' to grow sales of Land Rover Defender.

Case Study

This case study describes how Fonterra, a New Zealand multinational dairy co-operative, showed New Zealand the benefits of drinking milk to grow volume sales for its Anchor brand.

Case Study

The case shows how the New Zealand Transport Agency used humour to reach out to its target audience of young men to warn them of dangers of drunk driving.

Case Study

This case study demonstrates how World Vision in New Zealand, a Christian humanitarian charity, drew attention to the Syrian crisis by using first-hand accounts to tell the story.

Case Study

This case study shows how New Zealand's Inland Revenue used a digital-led integrated campaign to get contact details for its overseas-based borrowers and remind them of their student loan commitments.

Case Study

This case study demonstrates how ASB Bank, a financial institution based in Auckland, used Snapchat to reach out to students.

Case Study

This case shows how Appliance Shed, a small Auckland-based retailer of low-price electric goods, used innovative brand and retail messaging to reverse its declining sales.

Case Study

This case study explains how Tourism Northern Territory, a government body, increased visitor numbers to the Northern Territory (NT) in Australia by reframing the area as a place you 'do' rather than 'go' or 'see'.

Article

This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.

Gunn Report

James Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail": a Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

Case Study

This case study demonstrates how the National Depression Initiative (NDI) in New Zealand used an online self-help tool to deliver medically significant improvements in depression sufferers and reduced costs for the Ministry of Health.

Opinion

For the past 50 years, most agencies have been obsessed with the question 'How do we become more creative?' As an industry, we've got no shortage of great ideas.

Case Study

This case study explains how the New Zealand Transport Agency (NZTA), a government body, reduced speeding on the country's roads by reframing the argument.

Case Study

This case study explains how Hell Pizza, a pizza chain, used a provocative billboard to increase sales during Easter and reinforce its 'premium' credentials.

Case Study

This case study explains how Tui, the beer brand owned by DB Breweries, made spectators into participants during its sponsorship of New Zealand's cricket team.