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Case Study

Neutrogena, a brand of skin care, hair care and cosmetics, increased sales and purchase intent of its makeup wipes in Argentina by launching bad makeup tutorials to show how Neutrogena's wipes could help.

Case Study

Neutrogena, the personal care brand, tapped into online beauty tutorials to improve top-of-mind awareness of its facial wipes among Argentinian consumers.

News

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, community and content, according to a senior executive at the company.

Article

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.

Article

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Article

Word of mouth can serve as a leading indicator for short-term sales, and thus represents a powerful consideration for marketers.

Article

Details research from MMR on what drives perceptions of premium across FMCG and, using its findings, provides tips for brands to better their communications.

Case Study

Neutrogena Hydro Boost, a skincare brand, took on a digital/mobile approach to regain lost Taiwanese and Hong Kong users.

News

CANNES: Brands should seek to find the right balance between relevance and entertainment to successfully connect with consumers, according to Alison Lewis, Global CMO at Johnson & Johnson.

Article

This event report outlines how Johnson & Johnson, the healthcare and pharma company, is exploring entertainment marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Article

This article explores Johnson & Johnson's 'CIA' – context, impact, action – approach to content, including campaigns using KOLs and Snapchat in Asia.

Case Study

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Research Paper

Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.

Article

This event report addresses how Johnson & Johnson is seeking to transform the marketing efforts for its consumer-facing brands.

Case Study

This case study describes how CeraVe, the skincare product, exploited its positive reputation amongst its users to create a word of mouth campaign that generated buzz about the brand.

News

RANCHO PALOS VERDES, CA: Johnson & Johnson, the healthcare giant, is placing a heightened emphasis on achieving "relentless relevance" in order to connect with consumers and drive conversations about its brands.

Article

This event report outlines attempts by Johnson & Johnson, the healthcare company, to achieve renewed relevance with consumers.

Case Study

This case study explains how P&G, the multinational consumer goods company, re-imagined its 'best in beauty' campaign to be more relevant to women in the US.

Case Study

This case study describes how skincare brand Neutrogena promoted its new sunscreen line in the US, Neutrogena Beach Defense, by using an advanced mobile campaign to target its audience at appropriate times.

Article

This report describes how Johnson & Johnson (J&J), the healthcare company, has modelled its sponsorship approach on the pledge of 4-H, an American youth development organisation.

News

NASHVILLE: Johnson & Johnson, the pharmaceutical and packaged consumer goods giant, has announced that it is switching the focus of its market research to a cross-company system for its major brands.

Article

This report describes how Johnson & Johnson (J&J), the pharmaceutical and consumer goods company, is aiming to become more of a consistent global organization, despite previously finding success by decentralising its marketing programs.

Article

This paper argues that the most successful brands combine insights, innovation and inspiration to work for the good and profits, and gives an Indian perspective using examples.