Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


48 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Article

This article explores Johnson & Johnson's 'CIA' – context, impact, action – approach to content, including campaigns using KOLs and Snapchat in Asia.

Case Study

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Research Paper

Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.

Article

This event report addresses how Johnson & Johnson is seeking to transform the marketing efforts for its consumer-facing brands.

Case Study

This case study describes how CeraVe, the skincare product, exploited its positive reputation amongst its users to create a word of mouth campaign that generated buzz about the brand.

News

RANCHO PALOS VERDES, CA: Johnson & Johnson, the healthcare giant, is placing a heightened emphasis on achieving "relentless relevance" in order to connect with consumers and drive conversations about its brands.

Article

This event report outlines attempts by Johnson & Johnson, the healthcare company, to achieve renewed relevance with consumers.

Case Study

This case study explains how P&G, the multinational consumer goods company, re-imagined its 'best in beauty' campaign to be more relevant to women in the US.

Case Study

This case study describes how skincare brand Neutrogena promoted its new sunscreen line in the US, Neutrogena Beach Defense, by using an advanced mobile campaign to target its audience at appropriate times.

Article

This report describes how Johnson & Johnson (J&J), the healthcare company, has modelled its sponsorship approach on the pledge of 4-H, an American youth development organisation.

News

NASHVILLE: Johnson & Johnson, the pharmaceutical and packaged consumer goods giant, has announced that it is switching the focus of its market research to a cross-company system for its major brands.

Article

This report describes how Johnson & Johnson (J&J), the pharmaceutical and consumer goods company, is aiming to become more of a consistent global organization, despite previously finding success by decentralising its marketing programs.

Article

This paper argues that the most successful brands combine insights, innovation and inspiration to work for the good and profits, and gives an Indian perspective using examples.

Article

Word-of-mouth marketing is more powerful in China compared with other markets for three main reasons: a history of information control by government; a huge amount of new products, some of which are in categories that Chinese consumers have never tried before; and a culture of fitting in.

Research Paper

This paper explores and examines success factors of mobile marketing (m-marketing) using Delone and McLean's information system (IS) success model as a framework and the three major components of m-marketing: m- marketing development, m-marketing use and deployment, and m-marketing impacts.

News

PARIS: L'Oréal, the cosmetics giant, will begin selling a variety of products directly to consumers via the internet in its home market of France next year, in an important test case for the firm.

Article

According to Kim Kadlec, Worldwide VP/Chief Media Officer in Johnson and Johnson's global marketing group, the company's brand-related marketing is the product of a very deliberate, collaborative process.

News

NEW YORK: Olay, Avon and L'Oréal are the three most valuable beauty brands in the world, a report by Brand Finance, the specialist consultancy, has revealed.

Article

The US cosmetics market has changed since the 1960s and teenage girls, traditionally CoverGirl's target group, are doing more browsing and comparing of products online than in person.

Article

This paper provides an overview of the anti-aging products and services industry, primarily in the United States.

News

NEW DELHI: Johnson & Johnson, the healthcare and pharma group, is looking to roll out more major brands and new products to drive growth in India.

Research Paper

Advances in technology and a growing number of media platforms enable people to vary their media consumption experience more than ever before.

Case Study

Ward6 helped bring new life into fading Australian sunscreen brand UV Triplegard by reconnecting with a generation of new parents.