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Case Study

Café Royal, a Swiss coffee brand, launched its campaign across Europe in partnership with Robbie Williams to gain more market share from key competitors Nespresso and Mondelez.

Research Paper

This paper predicts that, with technological advances of bots, AI and VR in delivering customer experience (CX), there will be an unprecedented demand for human care and personal relationships across customer journeys.

Research Paper

This paper explains how Coca-Cola Japan, the soft drinks company, used innovative methodologies and a virtual experience technology to develop a new serving model for the freshly-brewed 'authentic' coffee it offers in convenience stores (CVS).

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Research Paper

Given the increase in the volume of student mobility, this study explores how internationally mobile students, who are at the starting point of their life as global nomads, represent and give sense to the relationship with their brands in the context of relocation for study purposes.

Article

This report provides an overview of the global hot drinks industry, examining the performance of hot drinks comparatively, leading companies, growth brands, and trends shaping the development of the market.

Research Paper

This paper examines how Coca-Cola Japan used virtual prototypes of new coffee-dispensing vending machines to gain insights into consumer mindsets and test new ideas at scale.

Article

This article outlines six facets of home that offer a framework through which brands can fit into people's home life and add value to their lives, a rich seam as the creation and maintenance of the home spur countless purchase decisions every day.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the packaged foods market.

News

VEVEY: Nestlé, the Swiss food and drink giant, is focused on product and business innovation to drive future growth, two top executives have said.

News

LAS VEGAS: Nestlé, the food group, believes that tapping into the power of digital audio services can help brands engage consumers using the power of "moodvertising".

Article

This event report outlines how Nestlé, the food group, is exploring the future of audio advertising through partnerships with streaming platforms like Spotify.

Article

This article considers how the omnishopper experience has meant that a smaller number of 'everything' retailers will dominate the commodity market, while consumers develop category-specific relationships with specialists.

Article

This event report explores, Nestle-owned coffee brand, Nespresso's shift to programmatic and how a technological advance has prompted a significant review of the commissioning and development of its digital marketing programs.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Article

This article seeks to shed light on the way in which younger consumers take inspiration and influence, arguing that creative collaboration with influencers retains the authenticity that brands need to convey.

Research Paper

This article describes how Nescafe used information drawn from a range of sources to make their decision to link coffee with the concept of "Stimulation" while trying to crack the Indian market.

Research Paper

Double jeopardy is one of the most important empirical patterns of consumer brand purchase behaviour.

Research Paper

Consumer–brand engagement (CBE) is a priority in the current marketing agenda. However, there is still a lack of empirically based studies appraising its essence.

Article

This article explores how luxury brands use digital and social media to build proximity to consumers whilst maintaining distance in an 'unselling' strategy.

Article

This article explains how brands can use behavioural economics to be more successful.

Article

This event report covers how Charles Schwab, the financial services and investment group, has embraced the concept of "venture marketing".

Opinion

Recent work by psychologists such as Daniel Kahneman has revealed many insights into how our minds work.

Article

This report shares ideas and examples which will help organise marketing teams around the customer experience, building on learning from 120 of the world's leading organisations.

Article

This article demonstrates the importance of innovation to brands and how to brand innovation once it has been developed.