Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

144 results found
Sort by

Opinion

In the wake of negative press coverage, financial services brands are particularly vulnerable to the consumer's experience turning from a positive one into a negative one.

Case Study

This case study shows how TSB, a financial services brand, improved brand metrics by adopting a purpose-led campaign that defined its business in the UK.

Article

This article examines the rise of online video and on-demand services, cutting across traditional TV audiences, though TV has retained its position as the dominant awareness-raising medium.

Article

This event report explores how marketing can and should adapt to a period of relative maturity in connected technologies, and how purpose and meaning cut through the clutter and distraction.

Case Study

This case study shows how the Royal Bank of Scotland (RBS), a financial services brand, created its own documentary on financial scamming to increase brand trust in Scotland.

Case Study

This paper describes how UK bank NatWest integrated a diverse range of data sources into a multi-faceted modelling framework called the Brand Contribution Programme to lay the foundations for a new approach to the bank's marketing investment.

News

LONDON: Bank customers are mostly content with the innovations that technology and data analytics have enabled, but banks face a serious challenge in remaining relevant to their customers' lives, a leading brand consultant has warned.

Article

This article examines what financial services brands can do to engage otherwise disengaged customers in their own financial health - a difficult task, as most people don't like to contemplate something so complex and boring.

Case Study

This case study describes how TSB, a bank created from the break-up of Lloyds Banking Group in the UK, launched its new brand values to grow the business.

Article

This article looks at how banks can become relevant again after many years of growing increasingly distant and impersonal, as branch closures have made them less accessible and fintechs have offered competition.

Case Study

This case study shows how Santander, a financial services brand, successfully challenged larger rivals in the current account market with an integrated campaign.

News

LONDON: Few people see much difference between traditional banks and an increasing number are attracted by the customer experience offered by non-bank providers, with trust an important factor – one which RBS is set to address head on in a new ...

Case Study

This case study demonstrates how an innovative insight programme helped NatWest, a UK bank, transform its telephony service and, at the same time, improve staff satisfaction.

Article

This Company Profile from Euromonitor provides key details and analysis of Royal Bank of Scotland. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.

Case Study

This case study describes how TSB, a new high-street bank created in the UK through divestment, successfully launched by focussing on building trust.

Opinion

The DMA UK Awards 2014 were recently published on warc.com. The Direct Marketing Association recognises campaigns that demonstrate how brilliant strategic thought and creative ideas drive outstanding results.

News

LONDON: The extent to which British consumers are embracing the burgeoning mobile payments market has been reinforced by a recent survey which shows that almost half (43%) now use a smartphone banking app.

Article

This article explains why people are poor at saving money and suggests four applications of behavioural science that brands are using to help people to save more.

Article

This article shows how behavioural economics can explain inefficient money management and highlights innovative retail bank accounts that are helping consumers manage their money better.

Case Study

This case study explains how Natwest and RBS, the banking brands, created an online community for business owners to show they understood and cared about the needs of SMEs.

Article

This article uses lessons from psychology to understand the long term impact of the last economic crisis on British consumers' habits.

Article

This essay argues that purpose is key to building brands in the digital age with three key behaviours driving changes in how people relate to brands.

Case Study

This case study describes how NatWest, the UK retail bank, developed its social media strategy in response to a crisis.

Article

This article discusses the nature of branding and considers what brands may look like in 2030 in the UK.