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Case Study

Star Sports, the Indian broadcaster, built interest the Kabaddi World Cup, a traditional Indian sport, by using social media, content and influencers.

Opinion

Women’s sport is gaining a higher profile, but what will it take for brands to value female athletes as much as their male peers? Ahead of the Women’s Rugby World Cup final, FCB Inferno’s Vicki Holgate explores the untapped opportunity for brands.

Article

This event report outlines how PNC, the financial services group, approaches sponsorship.

News

MUMBAI: Brands are seeing big opportunities with sports sponsorship in India to build brand awareness, with both tournaments and teams drawing a significant increase in investment.

Case Study

This case study shows how Colgate, an oral care brand, increased awareness to the brand and the issue of oral care through a high profile sports team endorsement campaign.

News

SAN JOSE, CA: Starting last Friday, internet giant Yahoo will stream a live “Game of the Day” to ice hockey fans in the US after entering into a partnership with the National Hockey League (NHL).

Case Study

This case study describes how Gatorade developed the Sledge campaign to show it understood all athletes and reconnect with the Canadian consumer.

Case Study

This case study details a campaign by the Toronto Raptors, the Canadian basketball team, to connect meaningfully with audiences.

Article

This event report addresses why Anheuser-Busch InBev, the brewer, is aiming to tap into the growth of soccer in the US.

Article

This brief article looks at how brands are using live-streaming apps, and its challenges and opportunities.

Article

This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.

Case Study

This case study demonstrates how Canadian Tire, the retailer, rebuilt its connection with Canadians through its ice hockey sponsorships.

Article

This report provides insights into how sports content is being viewed and consumed in an increasingly fragmented media marketplace.

News

MUMBAI: Lesser known brands have led the charge into India's new range of sporting leagues, but early success means they could be pushed aside by larger brands seeking to exploit a proven channel.

Case Study

This case study describes how Colgate, the dental care brand, found a fresh way to engage with Australians about oral protection by creating a branded mouthguard to be worn by a popular Rugby League team.

Case Study

This case study explains how Amul, an Indian dairy cooperative, tackled slowing milk consumption by presenting it as a natural energy drink to appeal to young people.

Article

This article sets out some of the challenges marketers are facing as digital and data become increasingly important and demanding, and uses case studies from Kellogg's, Motorola, Mini and Adobe to show how challenges can be met.

Case Study

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.

Case Study

This case study explains how Budweiser, the beer brand, used a tech innovation to connect with hockey fans in Canada, creating an emotional connection with fans and winning their preference.

Opinion

The CASSIES (Canadian Advertising Success Stories) have now been published on warc.com. There were some brilliant campaigns but if you only have time to read a few I highly recommend the following.

Case Study

This case study explains how the sport of field hockey was revived in India with the launch of a new league - the Hero Hockey India League (HHIL) - on social media.

Article

This event report discusses the challenges of building sports brands in India. Perhaps the main problem at present is the dominance and ubiquity of cricket, which is a magnet for fans, brands and even the attention of the government.

News

MUMBAI: Leading brands are looking beyond cricket as India's marketing expenditure on other sports is forecast to grow at more than 20% annually over the next few years.

Case Study

This case describes a campaign in Canada by Budweiser, the beer brand, which built on the country's love of hockey.

Article

This event report assesses how leading brands are monitoring the success of their sponsorship programs.