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Case Study

Nissan Canada, a car manufacturer, used the re-launch of the Nissan Rogue to earn a greater share of the crossover utility vehicle (CUV) segment via compelling long-form storytelling.

Article

The National Hockey League (NHL), the sports league, is exploring various digital strategies as it seeks to engage fans in new ways.

Case Study

Budweiser, an American beer brand, created a connection between Budweiser and hockey enthusiasts in Canada by creating a goal-synced beer glass.

Article

A look at the risks and rewards of advertising during the FIFA World Cup whether as an official sponsor or simply engaging with the World Cup on social media.

Article

MillerCoors, the brewer, is using sponsorship as a means of engaging millennial consumers in powerful ways.

Case Study

Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

Case Study

Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

Case Study

Budweiser, the American beer brand, turned a physical product into media to increase sales among hockey enthusiasts in Canada.

Article

Though in the UK men's sport has not broken any records or gone anywhere new in a while, women's sport is reaching new levels of international achievement; but brands still prefer to align with men's sport.

Article

This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.

Case Study

Star Sports, the Indian broadcaster, built interest the Kabaddi World Cup, a traditional Indian sport, by using social media, content and influencers.

Opinion

Women’s sport is gaining a higher profile, but what will it take for brands to value female athletes as much as their male peers? Ahead of the Women’s Rugby World Cup final, FCB Inferno’s Vicki Holgate explores the untapped opportunity for brands.

Article

This event report outlines how PNC, the financial services group, approaches sponsorship.

Article

This Company Profile from Euromonitor provides key details and analysis of Visa.

News

MUMBAI: Brands are seeing big opportunities with sports sponsorship in India to build brand awareness, with both tournaments and teams drawing a significant increase in investment.

Case Study

This case study shows how Colgate, an oral care brand, increased awareness to the brand and the issue of oral care through a high profile sports team endorsement campaign.

News

SAN JOSE, CA: Starting last Friday, internet giant Yahoo will stream a live “Game of the Day” to ice hockey fans in the US after entering into a partnership with the National Hockey League (NHL).

Case Study

This case study details a campaign by the Toronto Raptors, the Canadian basketball team, to connect meaningfully with audiences.

Case Study

This case study describes how Gatorade developed the Sledge campaign to show it understood all athletes and reconnect with the Canadian consumer.

Article

This event report addresses why Anheuser-Busch InBev, the brewer, is aiming to tap into the growth of soccer in the US.

Article

This brief article looks at how brands are using live-streaming apps, and its challenges and opportunities.

Case Study

This case study demonstrates how Canadian Tire, the retailer, rebuilt its connection with Canadians through its ice hockey sponsorships.

Article

This report provides insights into how sports content is being viewed and consumed in an increasingly fragmented media marketplace.

News

MUMBAI: Lesser known brands have led the charge into India's new range of sporting leagues, but early success means they could be pushed aside by larger brands seeking to exploit a proven channel.

Case Study

This case study describes how Colgate, the dental care brand, found a fresh way to engage with Australians about oral protection by creating a branded mouthguard to be worn by a popular Rugby League team.