Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


244 results found
Sort by

Research Paper

Studies in Western countries about stock-market response to celebrity endorsement news have produced mixed results.

Research Paper

This article examines what went wrong with pre-election polls for the 2016 U.S. presidential election and offers solutions to restore credibility to survey methods.

Article

This event report outlines how brands can successfully fuse brand activation and promotions with advertising, drawing on examples from the Coca-Cola Co. in the US.

Case Study

This case study explains how sports clothing brand Under Armour worked with swimmer Michael Phelps to produce an emotional video and increase sales in the US.

News

NEW YORK: Twitter has announced a number of live-streaming deals, including a partnership with Bloomberg Media to create a new live streaming news network.

Article

This report explores how Intel, the technology company, implemented a new campaign to help reinvent its brand.

News

LOS ANGELES: Kia Motors America, the car manufacturer, has enjoyed consistent success through building its marketing strategy around four key "pillars" of music, pop culture, connectivity and sports.

Article

This event report addresses how Georgia-Pacific, the paper products manufacturer, has used storytelling to engage consumers.

Case Study

This case study shows how Phoenix Petroleum, a fuel brand, increased sales and brand awareness by sponsoring one of the Philippines' biggest basketball teams.

Case Study

This case study shows how Guinness, a beer brand, developed an award winning campaign to cement its brand identity across the UK and Irish markets.

News

BEIJING: The fast-moving Chinese smartphone market has seen Oppo and Vivo leapfrog Huawei and Xiaomi to become the country's leading smartphone brands in the third quarter, new data have shown.

Article

This article details Nissan's sponsorship program of the 2016 Olympic Games in Rio de Janeiro, Brazil - a partnership which ultimately boosted a variety of key brand metrics, as well as driving sales.

Case Study

This case study describes how the Miami HEAT, a club in the NBA, created a seamless physical and digital experience for their fans via a new mobile platform.

News

HONG KONG/JAKARTA: China continues to be the largest international market for the National Basketball Association (NBA), but the league is making a concerted effort to expand its fan base across Southeast Asia.

News

SAN FRANCISCO: Twitter is launching a new free app for Apple TV, Amazon Fire TV and Microsoft's Xbox One, enabling users to stream live video via their TV sets.

News

NEW YORK: Gatorade, the sports drink manufactured by PepsiCo, makes driving "brand love" one of the core goals behind its marketing communications.

Article

This Company Profile from Euromonitor provides key details and analysis of Under Armour. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the clothing and accessories market.

News

NEW YORK: Twitter is due to deliver its latest earnings call on Tuesday and the messaging platform is likely to be encouraged by a new report that forecasts its global user base will increase by 10.9% this year.

Article

This event report demonstrates how the Miami Heat, the basketball team, connected with fans in personalised ways via mobile.

News

NEW YORK: Turner Broadcasting is using neuroscience to help marketers determine the return on partnership investments, an exercise that includes the engagement levels delivered by ads shown during March Madness.

Research Paper

This article examines advertising at "March Madness", the NCAA Division I Men's Basketball Tournament, revealing that customised ads with contextual imagery and graphics contribute to higher engagement.

Article

This event report outlines how PepsiCo, the food and beverage group, builds marketing partnerships with startups and tech innovators.

Article

This event report addresses why consumers share brand and publisher content on social media, based on data and insights from Shareablee.

Article

This article discusses the brand strategy of the American Heart Association, through an interview with its chief diversity officer Gerald E Johnson II, discussing the US charity's aim to improve the cardiovascular health of the public.

News

BEIJING: Football in China is set to follow the route pioneered by the English Premier League, with a fivefold increase in the value of TV broadcasting rights following on recent investment in top clubs by several of the nation's business tycoons.