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Case Study

Barnardo's, a British children's charity, re-established its brand with the British public by producing an advert that broke conventions of children's charity advertising.

Case Study

This case study describes how the Art Fund, a UK charitable art organisation, redefined its business proposition through the Art Pass campaign.

Case Study

This case study explains how Age UK, the British charity for older people, worked with a retail partner to create an emotional ad campaign to raise awareness of loneliness and increase donations.

Case Study

This case study shows how ArtFund, an arts charity, successfully developed its brand over six years to increase brand awareness and subscription levels across the UK.

Case Study

This case study shows how ArtFund, an arts charity, successfully increased brand awareness and subscriptions by adopting a more commercial branding strategy in the UK.

Research Paper

How effective is shock advertising for charities? To address this question, the current researchers used an experimental design based on a cross-sectional sample of three groups of adults.

Case Study

This case study details how the NSPCC, a UK children's charity, improved attitudes towards the charity and increased fundraising donations in the UK.

Case Study

This case study shows how Art Fund, a UK based charity for the preservation of works of art, increased its revenue and brand awareness by using a product led campaign.

Case Study

This case study describes how Age UK, the UK's largest charity for supporting people in later life, partnered with John Lewis to combat loneliness at Christmas.

Case Study

This case study details Amnesty International UK's campaign to raise awareness of and stop the selling of illegal weapons in the London Excel Centre, that directly targeted the UK government, the organisers and the public.

Article

This short report summarises the results for the UK from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Case Study

This case study explains how Key4Life, a British charity that aims to reduce recidivism in young offenders, found funding to keep the struggling family afloat by relaunching the brand with an event that raised more money in one evening than the entire lifetime of the project.

Case Study

This case study investigates how the NSPCC, the British children's charity, campaigned to change the law and protect children from online sexual abuse.

Case Study

This case study illustrates how the NSPCC, the UK children's charity, showed parents how to teach their children to remain safe online.

Case Study

This case study investigates how the NSPCC, the British children's charity, created the Flaw in the Law campaign that won support from the four groups crucial to bringing about a change in the law.

Case Study

This case study explains how the NSPCC, a British children's charity, gave parents the tools to talk to their children about sexual abuse.

Case Study

This case study explains how the NSPCC, the children's charity, campaigned for a change in the law in the UK.

Opinion

This post is by Rebecca Newman, research executive at MEC. As streaming services, such as Netflix, grow in popularity, advertisers should be aware of audience discomfort over what is seen as inappropriate content.

Case Study

This campaign aimed to many children safe from a threat that often goes unspoken by introducing and promoting the ‘Underwear Rule’.

Research Paper

This article, based on a case study presented at the SRA Annual Conference held in London in December 2014, introduces a project which used a qualitative mobile app to conduct research among professionals in the sphere of child protection.

News

AMSTERDAM/SAN FRANCISCO: Contrary to the perception that young consumers growing up with social media are happy to share their lives online, significant proportions regret posting something and have asked for content to be removed.

Case Study

This case study explains how the NSPCC, a children's charity, helped parents talk to their children about sexual abuse.

Case Study

This article describes how the the RNLI, the charity that provides lifeboats and crews in the UK, brought together various streams of research and data to generate better insight.

Case Study

The Art Fund is a small British charity that funds the acquisition of art for the enjoyment of future generations.

Research Paper

As the role of children in society becomes more prominent, their participation in research seems set to increase.