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Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q3 of 2018.

News

India’s smartphone market continues to record powerful growth, new data shows, with Chinese handset brands dominating the market by sales.

Case Study

O2, a telecommunications brand, developed an offer for its UK iPhone customers that led to over half of all new and upgrading iPhone 8 customers to increasing their tariffs to get the deal.

Case Study

Motorola, a telecommunications company, highlighted the addiction to mobile phones which gave it over 1 million social media impressions.

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Case Study

O2, a telecommunications company, launched the Free Screen Replacement programme to convince people in the UK to join O2 during the release of the new iPhone 8 and iPhone X.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Opinion

Paul Dalton, Chief Media Officer, International, DigitasLBi and judge for the Effective Use of Tech category at this year's WARC Media Awards, talks to Lucy Aitken.

Article

This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.

Article

The article explains how Motorola, a telecommunications manufacturer, used programmatic to grow brand awareness when launching its new Moto Z phone product in the US.

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Case Study

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Case Study

This case study shows how Samsung, a technology brand, created a reactive content campaign to deliver high quality information around its Olympics sponsorship.

Case Study

This case study describes how mobile phone company Samsung Mobile aimed to be the most engaging brand throughout the Olympic Games by creating real-time content, focusing on barrier-defying moments.

Case Study

This case study shows how Motorola mobility, a mobile device brand, successfully launched its new smartphone in India through an integrated campaign.

News

BOSTON: Global sales of smartwatches fell sharply in the second quarter as they were dragged down by a 55% decline in shipments of the Apple Watch, a new study has revealed.

Case Study

Motorola, a multinational telecommunications company, launched its new shatterproof smartphone in the US, the Moto X Force, by releasing a simple online video with no dialogue.

Article

This article discusses the new types of partnerships that marketers need to pursue in order to thrive in the digital era.

News

BEIJING/LAS VEGAS: Lenovo, the Chinese smartphone manufacturer, is phasing out the Motorola brand that it acquired from Google in 2014 in favour of a dual-brand strategy that is likely to be underpinned by increased marketing spend.

Case Study

This case study describes how Motorola re-entered the Indian market after a two-year break by launching the first Motorola smartphone, the Moto G (Gen 1) in the country, and how it won back customer trust in a cluttered smartphone market.

News

FRAMINGHAM, MA: Global smartphone shipments were up 6.8% in the third quarter as consumers took advantage of a range of buying options, according to the latest data from International Data Corporation.

Article

This article asks why big firms don't see problems coming when continuous monitoring of consumer opinion is readily available via a range of research techniques.

News

LONDON/BEIJING: Motorola, the US smartphone maker acquired by Lenovo for $2.9bn last year, is seen as a strong brand but its Chinese parent company does not yet know how it should fit into its overall brand strategy, Lenovo's CMO has said.

Opinion

Tim Broadbent, the world's leading authority on the elusive subject of advertising effectiveness, recently died after a long battle with cancer.