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Opinion

Paul Dalton, Chief Media Officer, International, DigitasLBi and judge for the Effective Use of Tech category at this year's WARC Media Awards, talks to Lucy Aitken.

Article

This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.

Article

The article explains how Motorola, a telecommunications manufacturer, used programmatic to grow brand awareness when launching its new Moto Z phone product in the US.

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Case Study

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Case Study

This case study shows how Samsung, a technology brand, created a reactive content campaign to deliver high quality information around its Olympics sponsorship.

Case Study

This case study describes how mobile phone company Samsung Mobile aimed to be the most engaging brand throughout the Olympic Games by creating real-time content, focusing on barrier-defying moments.

Case Study

This case study shows how Motorola mobility, a mobile device brand, successfully launched its new smartphone in India through an integrated campaign.

News

BOSTON: Global sales of smartwatches fell sharply in the second quarter as they were dragged down by a 55% decline in shipments of the Apple Watch, a new study has revealed.

Article

This article discusses the new types of partnerships that marketers need to pursue in order to thrive in the digital era.

News

BEIJING/LAS VEGAS: Lenovo, the Chinese smartphone manufacturer, is phasing out the Motorola brand that it acquired from Google in 2014 in favour of a dual-brand strategy that is likely to be underpinned by increased marketing spend.

Case Study

This case study describes how Motorola re-entered the Indian market after a two-year break by launching the first Motorola smartphone, the Moto G (Gen 1) in the country, and how it won back customer trust in a cluttered smartphone market.

News

FRAMINGHAM, MA: Global smartphone shipments were up 6.8% in the third quarter as consumers took advantage of a range of buying options, according to the latest data from International Data Corporation.

Article

This article asks why big firms don't see problems coming when continuous monitoring of consumer opinion is readily available via a range of research techniques.

News

LONDON/BEIJING: Motorola, the US smartphone maker acquired by Lenovo for $2.9bn last year, is seen as a strong brand but its Chinese parent company does not yet know how it should fit into its overall brand strategy, Lenovo's CMO has said.

Opinion

Tim Broadbent, the world's leading authority on the elusive subject of advertising effectiveness, recently died after a long battle with cancer.

News

LONDON: Tim Broadbent, the world's leading authority on the elusive subject of advertising effectiveness, has died after a long battle with cancer.

Article

This article explains how brands can use metaphor to build an emotional connection with consumers.

Case Study

This case study explains how O2, the mobile phone network, helped its customers in the UK make more environmentally friendly choices.

News

SINGAPORE: Consumer electronics brands dominate the upper reaches of a list of Asia's Top 1000 Brands, with Samsung and Sony taking the first two spots.

Article

This article gives advice to businesses trying to fend-off 'activist investors' who are trying to break the company up; and if a break up becomes inevitable, how to manage the brand.

Article

This article argues that B2B marketing should be customer-centric, focussing on creating good experiences and using storytelling to sell products.

Article

This article reviews and summarises the book 'The Meaningful Brand: How strong brands make more money', by Nigel Hollis.

News

RESTON, VA: Apple has been ranked as the top smartphone manufacturer in the US with 41.8% market share, although Google Android is the top smartphone platform, the latest industry data has revealed.