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News

SYDNEY: Amazon, the e-commerce giant, has said it will expand its offering in Australia to include retail services with "low prices, vast selection, and fast delivery" later this year.

Article

This article presents an eight-point checklist that will show how to optimise digital spend at a tactical level, including what data is needed and what techniques can be used.

Case Study

This case study details how Goldman Sachs, the investment bank, used content marketing to help improve its relationship with American millennials.

Case Study

This case study describes how ShopClues, an Indian online shopping site, created new opportunities for the brand by identifying emerging trends stemming from Indian culture.

Article

This article explores how brands are returning to TV once more, which remains a prime way to acquire customers, but the strategies that allow marketers to maximise reach are changing.

Article

This article outlines the development of both digital and physical retail towards a convergence of channels, where brands must have a presence everywhere that shoppers would wish to find their products.

Article

This article explores common challenges facing Western tech brands in India, and provides insight into how Samsung and Vivo successfully localized to grow market share.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

News

SEATTLE, WA: Tuesday's Amazon Prime Day was the online retailer's biggest-ever single-day sale, surpassing all previous events, including Black Friday and Cyber Monday, and heralding the advent of a new way of shopping online.

Case Study

This case study describes how the brokerage firm Charles Schwab attracted more affluent investors by encouraging them to challenge the status quo and investigate their decision-making process.

Research Paper

This paper argues that online surveys are a bad way of measuring digital habits - including time and money spent - because survey respondents over-index on these things against the general population.

News

SEOUL: Consumption patterns in Korea have shifted dramatically in recent weeks as people avoid crowded places in an effort to protect themselves from Middle East Respiratory Syndrome.

Case Study

This case study explains how America's Certified Financial Planner Board of Standards, a professional body, made its qualifications more relevant to consumers.

News

MUMBAI: Having already closed down its mobile website, online fashion retailer Myntra is reported to be planning to shut down its desktop website from as early as May 1 as it seeks to turn itself into an app-only mobile retailer.

Research Paper

The topic of e-cigarettes presents interesting behavioural challenges due to the extent to which it is driven by the unconscious.

Article

This article offers guidance on planning as a job role via a selection of papers that cover the basic principles of planning and definitions of great planning practice.

Article

This article explores the implications of cheaper gas prices in the US on consumer spending habits, showing that in the short term there will be a positive, yet modest impact.

Research Paper

The current research used McDonald's data to explore the relationship between advertising quality and sales growth.

Article

This primer is part of an ongoing effort by the IAB to define common language, concepts and best practices in interactive advertising.

News

ATLANTA: Coca-Cola's shift of its marketing focus away from larger packaging formats towards smaller ones as it seeks to take advantage of the new priorities of US consumers is paying off according to a leading executive.

Article

This article gives a brief overview of the history of planning, from the 1960s to 2010s, picking out key developments including landmark articles published in Admap magazine.

Case Study

This case study describes how Sensodyne, the toothpaste brand, used practising dentists to build its 'sensitivity' credentials and grow market share in India.

Article

This article sets out the digital trend named Pret a Portable - ensuring content is built to be seen everywhere - and offers examples of how marketers can make the most of it.

Research Paper

This paper investigates the mechanism under which attitude formation takes place in corporate co-branding in the context of sport sponsorship.

News

NEW YORK: Domino's Pizzas, the pizza delivery business, has embraced digital to the extent that this channel now contributes almost 40% of sales, a leading executive has said.