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Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV. Included is a strategic evaluation with key facts about the Dutch company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

Case Study

This case study details a campaign to regain the mountains as the symbol of Kokanee, a Western Canadian beer, when under threat from national brands.

Case Study

This case study describes how Bud Light re-established itself in the Canadian beer category through a campaign that inspired and rewarded millennials.

Article

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Guinness.

Article

This Company Profile from Euromonitor provides key details and analysis of SABMiller Plc. Included is a strategic evaluation with key facts about the British company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Case Study

This case study describes the launch of the McGargles, a craft beer brand by the Rye River Brewing Company in Ireland, a competitive market for beers where advertising is sometimes perceived as damaging 'craft beer' credentials.

Case Study

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.

Case Study

This case study describes how Kokanee, a beer brand in Canada, created a feature length movie to improve brand health and halt decline in its market share.

Case Study

This case study explains how Budweiser, the beer brand, used a tech innovation to connect with hockey fans in Canada, creating an emotional connection with fans and winning their preference.

Case Study

This case describes a campaign in Canada by Budweiser, the beer brand, which built on the country's love of hockey.

Case Study

This case study describes a campaign in Canada by Labatt Breweries, a beer company, to increase sales of its Kokanee brand with a reduced budget.

Article

This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies.

Case Study

Beer brand Budweiser was competing with long-standing National Hockey League sponsor Molson for a share of the Canadian beer market and brand association with hockey.

Case Study

Ontario discount beer James Ready had positioned itself as the 'beer of the people' with its campaign to 'Help keep our beer a buck'.

Case Study

This campaign, which ran in Canada, presented Sapporo as a general-purpose beer, and not just a beer to have with sushi alone.

Case Study

James Ready is in the discount beer market, a highly competitive segment that's 40% of total beer sales in Ontario with over 40 different brands.

Article

This paper provides an overview of the global alcoholic beverages industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Case Study

This campaign - a bronze winner at the 2011 CASSIES - aimed to create a "point of differentiation" for a beer brand, which had suffered market share declines for years.

Article

Mark Hunter, CEO of the Molson Coors (UK) and President of ISBA, delivered his keynote speech in London to the annual Members' Lunch on 21st April 2010.

Article

Lord Karan Bilimoria, founder of Cobra Beer, addressed the British Brands Group with the history of the Cobra brand.

Case Study

In January 2002, Coors Light was the number one light beer, but its appeal was mostly limited to older drinkers and women, so its overall growth potential was limited.

Case Study

The Canadian beer market faces increased competition and is polarising between value brands at one end and super premiums at the other.