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Case Study

Budweiser, a beer brand, created a connection between Budweiser and hockey enthusiasts in Canada by creating a goal-synced beer glass.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Article

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

Case Study

Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

Case Study

Budweiser, a beer brand, increased brand relevance among Western hockey fans by creating goal-synced beer glasses in Canada.

Article

The article explores the role of customer experience as a key growth differentiator and how some companies are struggling to keep up.

Article

This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Constellation Brands Inc, the owner of brands such as Almaden, Inglenook and Sazerac.

Case Study

This case study details a campaign to regain the mountains as the symbol of Kokanee, a Western Canadian beer, when under threat from national brands.

Case Study

This case study describes how Bud Light re-established itself in the Canadian beer category through a campaign that inspired and rewarded millennials.

Article

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Guinness.

Article

This Company Profile from Euromonitor provides key details and analysis of SABMiller Plc. Included is a strategic evaluation with key facts about the British company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Case Study

This case study describes the launch of the McGargles, a craft beer brand by the Rye River Brewing Company in Ireland, a competitive market for beers where advertising is sometimes perceived as damaging 'craft beer' credentials.

Case Study

This case study describes how Kokanee, a beer brand in Canada, created a feature length movie to improve brand health and halt decline in its market share.

Case Study

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.

Case Study

This case study explains how Budweiser, the beer brand, used a tech innovation to connect with hockey fans in Canada, creating an emotional connection with fans and winning their preference.

Case Study

This case study describes a campaign in Canada by Labatt Breweries, a beer company, to increase sales of its Kokanee brand with a reduced budget.

Case Study

This case describes a campaign in Canada by Budweiser, the beer brand, which built on the country's love of hockey.

Article

This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies.

Case Study

Beer brand Budweiser was competing with long-standing National Hockey League sponsor Molson for a share of the Canadian beer market and brand association with hockey.

Case Study

Ontario discount beer James Ready had positioned itself as the 'beer of the people' with its campaign to 'Help keep our beer a buck'.

Case Study

This campaign, which ran in Canada, presented Sapporo as a general-purpose beer, and not just a beer to have with sushi alone.

Case Study

James Ready is in the discount beer market, a highly competitive segment that's 40% of total beer sales in Ontario with over 40 different brands.

Article

This paper provides an overview of the global alcoholic beverages industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.