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News

TOKYO: Japanese multinational IT provider Fujitsu is, together with Japan’s three biggest banks - Mizuho Financial Group, Sumitomo Mitsui Financial Group, and Mitsubishi UFJ Financial Group (MUFG) – to field trial person-to-person money ...

Article

This report explores the evolution of Green Auto, looking at sales and consumer support for hybrid, electric and battery-powered cars, as well as how communications have changed within the industry.

Case Study

This case study shows how the automotive company, Ford Motor, introduced a campaign, The Science of Truck, for its Ford Ranger brand, which succeeded in making Australian drivers choose Ranger over its competitor, the Toyota HiLux.

Case Study

This case study shows how Toyota's brand, RAV4, re-established its credentials in the SUV category to rejuvenate the declining brand in the Australian automotive industry.

Case Study

This case study shows how Nissan, the car brand, made use of its recent sponsorship deal to reconnect with its Asian expats customer base and increase sales in the UAE.

Article

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

Article

The article outlines how General Motors merged customer experience with technology in India, Thailand and Indonesia, including augmented reality, e-commerce and live streaming.

Case Study

This case study shows how Land Rover, a car-manufacturing brand, created the 'greatest Valentine's Day gift ever' and used traditional mass media to target just four specific New Zealanders.

Article

This event report outlines how Nissan, the carmaker, uses its sponsorship of the Heisman Trophy – college football's biggest honour – to engage consumers and drive sales.

Case Study

This case study describes how Mitsubishi Motors increased brand familiarity amongst Canadian consumers by highlighting its rich history and philosophy of hard work and continuous innovation.

News

LONDON: Short-form mobile video creative of about six to eight seconds delivers on average 36% higher engagement levels than long-form, and it also delivers the best return on driving traffic, a new study has found.

Case Study

This case study outlines how Samsung leveraged the growing lifestyle aspirations of young Vietnamese consumers in order to break the monopoly of Japanese brands within the home appliances category.

News

SINGAPORE/NEW DELHI: Maruti Suzuki has emerged as the most influential auto brand in India, according to new rankings that also found a significant number of brands improved their scores by double-digits in 2015.

Case Study

This case study explains how the Ford Ranger, a utility truck model, increased sales against a strong competitor by presenting truck customers differently.

News

SOUTHFIELD, MI: More than half (52.8%) of US car buyers kept to the same brand when buying a new vehicle in the first quarter of 2015, the highest loyalty rate for a decade, according to analysis of recent car sales.

Case Study

This case study explains how Jeep, the auto brand, increased sales in Australia with a campaign that improved consumer perceptions of the marque.

Article

This Company Profile from Euromonitor provides key details and analysis of American Express. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Case Study

This case study describes the relaunch of a tinned soup brand - Crosse & Blackwell - owned by Princes Food and Drink Group.

Article

This article highlights the trend towards the desire for tranquillity, in the face of growing technology-related tensions.

Article

This article argues that brands can adapt to the digital world by learning from the Asian model, based on shared values and collaboration with consumers, rather than relying on the increasingly outmoded western concepts of individual ownership and a top-down brand narrative.

Research Paper

This paper looks into how online research communities are being adopted in Japan, China, India, Singapore and Vietnam.

Article

As one of the smallest, but most powerful pieces of messaging real estate, a brand name is a valuable strategic investment.

Opinion

The latest highlights from warc.com include an in-depth report on social media, a multi-article Admap feature on marketing cars and winning case studies from the Canadian CASSIES awards.

News

TORONTO: Top honours at the 2013 CASSIES went to autoTRADER and its agency DDB Canada, which took the Grand Prix for a campaign that helped the print title enhance its status online.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.